On Monday, 1 Hotels announced it was building one of its luxury hotels in Austin, scheduled to open in 2026. The announcement by S&H Hotels, the Los Angeles-based company that operates 1 Hotels, has successfully completed construction of its new Austin Bingo: uses” Austin City Limits, and claimed that the 74-story tower in which he will reside will be the largest in Texas upon completion.
Without delving into whether Austin needs a massive new downtown luxury hotel amid a housing crisis, or the ambiguity of claiming a window in Austin’s city limits (the festival, downtown venue, or TV show?), the release was remarkable for its buzzwords and phrases. Especially for Austin. One in particular stands out.