Agency launches new franchise in North Atlanta

    The luxury brokerage company announced Wednesday its entry into the state of Georgia with a new franchise office in North Atlanta.

    Mauricio Umansky | Credit: The Agency

    The new franchise located in Alpharetta, a city within the metro Atlanta area, is the company’s 36th franchise to date and will be managed by managing partners Chad Lagomarcino and Jeff Bell. Bill will also act as the office recording medium. Both agents join the agency from Compass.

    “We are thrilled to introduce the agency’s brand to the state of Georgia and enter the highly sought-after market of North Atlanta,” said agency CEO and founder Mauricio Umansky in a statement. “Together, Jeff Bell and Chad Lagomarcino have impressive professional success and industry experience, making them the perfect duo to launch our global agency network and cutting-edge solutions for this thriving southern market.”

    The agency has been on a tear with the addition of new franchise offices recently, having added 11 new franchises in 2022 so far, including the Alpharetta office. The company recently announced a new franchise – and its first foray into Europe – in the Netherlands.

    Jim Ramsay | Credit: The Agency

    “We are thrilled that Chad and Jeff are leading the mission in North Atlanta as we look forward to bringing our brand to Georgia,” Jim Ramsay, executive vice president of franchise sales at the agency, said in a statement. “Chad and Jeff are the true references in the industry and with them at the helm, the Atlanta area will usher in a new era of luxury real estate.”

    Born and raised in Atlanta, Bill has spent the past 10 years becoming an expert in the local market and honing his skills in the luxury realm by becoming a Certified Foreign Investor and Luxury Real Estate Professional. Prior to his career in real estate, Bell was a market consultant for over 20 years and worked with high-end brands such as Mercedes-Benz, Ferrari and McLaren. During this period, he also developed deep relationships with luxury customers who purchased products from these companies.

    Jeff Bell | Credit: The Agency

    “As the Atlanta real estate market continues to thrive more than ever, we look forward to bringing a cutting-edge agency approach to our market,” Bell said in a statement. “No other brokerage offers the unparalleled marketing strength, tools and technology for which the agency is known, let alone the level of service and solutions offered to agents and their clients. We are excited about what is to come and look forward to raising the bar for our industry here in North Atlanta.”

    Lagomarcino has been in Atlanta real estate for over 25 years and has handled hundreds of millions of dollars in sales over the course of his career. During that time, he was named Realtor of the Year and Commercial Realtor of the Year by the Northeast Atlanta Metro Realtors Association (NAMAR) and has always been one of the largest producers in the area.

    Chad Lagomarcino | Credit: The Agency

    “I am honored to be an Agent for the agency’s brand, as we bring this luxury commercial brokerage and its highly collaborative culture to North Atlanta,” Lagomarcino said in a statement. “The agency is revolutionizing the real estate industry with its pioneering approach, concierge customer services, creative marketing, and broad global reach. I am confident in our mission to deliver the best experience to our agents and clients and look forward to displaying the agency’s strength in our market.”

    The new franchise office is located at 8000 Avalon Boulevard, Suite 214 in Alpharetta.

    Send an email to Lillian Dickerson