ASKO x NORM collaborate to build luxury Nordic life: a

MILAN, Italy, June 15, 2022 (GLOBE NEWSWIRE) – Nature has always been an eternal theme throughout human history. Harmony in nature and life is also a design for beauty and love. As an essential part of life, the kitchen also expands the conversation with nature, and different brands also have their own unique ways of interpreting cuisine, nature and love. From June 7 to June 12, with a shared ambition to create a meaningful and relaxing framework around the good life, ASKO and Norm Architects, two leading Scandinavian brands, came together to create a stimulating environment for this year’s EuroCucina Salon in Milan, offering an exemplary collaboration around the interpretation of nature. .

The first scene of the setting is the long communal table in the middle, which attracted countless attention during the days of the show. With a single table in a minimalist design, she made sense of home: the bustling guests who gathered to set the mood for ASKO’s design heard an introduction from Michelin chefs and designers. Like the theme of the “Scandinavian Moment,” the venue captured the moment with a nature-centric collaboration between ASKO and NORM.

ASKO and NORM collaboration introduced the beauty of Scandinavian life

Gather the experts in the kitchen, and enjoy delicious dishes with ASKO

ASKO brought together a number of Michelin-starred chefs and collaborated with wine hosts around the world during the exhibition. With wine and delicious food as a go-between, ASKO intends to explore the limitless possibility of an upper kitchen equipped with excellent skills, to perform the perfect fusion of ASKO’s Scandinavian design and the best of cuisine.

Exquisite kitchen from ASKO chefs, sustainable feature from ASKO dishwashers

ASKO Head Chef Tim Delissen and Nutrition Chef and Cook Writer Anastasia Khozisova adopted cooking skills from the spirit of nature in Scandinavia, explored the kitchen’s potential of the future, and introduced the ASKO philosophy to the guest.

ASKO’s dishwasher has also shown itself to be very effective after the guests’ feast. Carrying on the people-oriented environmentally friendly concept, as ASKO’s all-new iF DESIGN AWARD 2022 product, it is built with more steel, less plastic and comes with many smart and sustainable features, saving water and energy from impacting the environment.

Top technology, strong cooperation

Michelin-starred chef UrošFakuc and Jonas LagerstrÖm also used the ASKO Elevate™ Induction Hob’s precise temperature control system to cook to perfection. With the unique tower that brings the suction surface closer to the pans, this technology can lead to high extraction performance and more delicious and healthy food. As a result, the Elevate™ induction hob provides the perfect solution for an open kitchen space.

The innovative ASKO Elevate™ induction hob with integrated extraction has also been awarded the iF DESIGN AWARD 2021 award winning Celsius° Cooking™ technology. It helps to avoid poor cooking and overcooking which can affect the nutritional value of food and pose health risks and brings with it a proper and healthy cooking approach.

The secrets behind ASKO’s wine cabinet

Aside from the savory cuisine, wine is also essential. At the show, ASKO invited world-class professional wine hosts Andreas Larsson with star chef Michelin Jonas Lagerstrom to explore the precious wines. Additionally, wine host Valentin Bufolin used an innovative approach by taking the wine story as a thread to lead guests to wine tastings throughout the days of the fair.

The wine collection is particularly about “refined and elegance”, which requires the combination of technology and art. Wine hosts understand the importance of wine care, regarding taste as a prelude to showing the necessity of storage. ASKO’s wine climate cabinet is capable of storing up to 190 bottles. It also features three individually controlled temperature zones for different wines, pure charcoal filtered air, vibration-free compressors, and humidity control. In addition, Wine Climate Cabinet motivates guests with the companion Connect Life app connected to Vivino. The application can be used to catalog wine bottles to enable easy and intelligent management of a wine collection and to provide useful information about it.

Symbiosis in Collaboration: Harmony with Nature and Sustainability

The products at the exhibition also applied the new ASKO color “Peral Gray”. The color is soft gray painted glass, which has a subtle metallic spray – a unique combination designed to add warmth, simple elegance and originality to any kitchen, further emphasizing the Scandinavian roots. Reflected in the volcanic rocks and majestic fjords that Pearl Gray represents, the timeless design brings to life the people-centred spirit of Scandinavia.

ASKO and NORM’s collaboration, together with star chefs, helps more people discover the design concept of ASKO’s luxury products, offering the perfect solution for kitchen design with art, and a complete showcase of leading industrial technology. Scandinavian design aesthetics offer high-quality, humanized kitchen products and provide an inspiring narrative of home life, emphasizing ASKO’s existing goal.

About ASKO

As of 1918, ASKO became the market-leading Scandinavian brand from Sweden. Inherited by Scandinavian design built on a proud heritage of nearly 100 years, ASKO pays attention to the combination of aesthetics and functionality, while keeping in mind simple, human-centered design. ASKO is the only appliance brand to receive the “Swan” mark for global energy efficiency in the Nordic countries by 2022. ASKO aims to create premium kitchen, laundry and professional appliances.

Company: ASKO Electric (Shanghai) Co., Ltd

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