New York–(work wire) – Membership Collective Group Inc. (“MCG”), (NYSE: MCG), a global membership platform of physical and digital spaces connecting a vibrant, diverse and cosmopolitan member group, today announces its rapidly expanding retail business at Soho Home with two new openings. in the United Kingdom and North America.
The new locations, in Notting Hill and West Hollywood in Los Angeles, will complement those on King’s Road in London and the Meatpacking District in New York.
The openings will help MCG respond to the massive demand the group has seen for Soho Home, the luxury interiors business that allows clients to replicate the look and feel of the much-admired design aesthetic of the much-admired Soho House. Last month, MCG said sales of Soho Home were up 150% in the three months to April 3 versus the same period a year earlier.
Andrew Carney, President of MCG, said:
“Our Soho.Home.studios is based on what our members love; the ability to bring the look of Soho House into the home. We are delighted to see the positive feedback the locations we opened in London and New York last year. These two new locations reflect our confidence in the strength of our home and interiors business. ambitious.
Westbourne Grove and Melrose will both include dedicated interior design services as we see greater demand from people who want to replicate the inspiration behind the design of our homes, as well as our iconic furniture and fixtures.”
Soho.Home.Studio Westbourne Grove in Notting Hill, West London, is the 7,779 square foot site next to the Electric House. The space will feature a dedicated interior design space, where members and non-members will be able to receive design advice or book a custom consultation with one of the leading interior design experts from the Soho Home Design team. Along with furniture and homeware from the Soho Home collection, visitors will also find one-off artwork from Soho Home’s ongoing collaboration with the MAH Gallery, and vintage pieces sourced from the Monument Store.
Soho.Home.Studio Melrose Avenue is the first studio on the West Coast of the United States. The 9,308 sq ft two-storey apartment is the second studio to open in the United States. Melrose’s vibrant location in West Hollywood’s Design District, located minutes from the newly opened Holloway House on Holloway Drive.
The studio will offer the interior design service along with the space for the members market; Coordinated modification of the ever-changing product groups by Soho House members which provides them with the opportunity to showcase and sell their work. The space will also include a café and lounge area.
Soho, home, Westbourne Grove studio
230-236 Westbourne Grove
Soho Home Studio Melrose
8540 Melrose Street
West Hollywood California
For more information on Soho House: www.sohohouse.com
For more information on Soho Home: www.sohohome.com
About Membership Collective Group Inc.
Membership Collective Group Inc. (MCG) is a global membership platform of physical and digital spaces that connects a vibrant, diverse and global membership group. These members use the MCG platform to work, socialize, connect, create and thrive around the world. We started with the opening of the first Soho House in 1995 and are still the only company to have expanded a private membership network with a global presence. Members from all over the world interact with MCG through our global portfolio of 33 Soho Houses, 9 Soho Works, The Ned in London, Scorpios Beach Club in Mykonos, Soho Home – our indoor retail and lifestyle brand – and our digital channels. LINE and Saguaro hotels in North America also form part of the broader MCG group.
String source: Collective Membership Group (MCG)
For more information, please visit the website memberscollectivegroup.com