Amid the whirlwind of everyday real estate practices, it can be hard to keep up with the relationships that matter most to your business. Here’s how to connect with, restart, and rejuvenate former customers, colleagues, and your community.
This April, one of Inman’s most popular recurring features returns: back to basics. Throughout the month, real estate professionals from across the country share what works for them, how they’ve developed their systems and tools, and where to invest personally and professionally to drive growth in 2022. It’s always smart to get back to the basics with In-Man.
Are you looking for more advice? Check out Inman’s New Agent Basics.
When you’re busy day in and day out, keeping up with relationships that aren’t right in front of you — active leads, contract clients, and customers in crisis mode — can feel difficult, if not impossible. There may not be enough hours in the day to meet, and some people may stay in a socially distant situation, resulting in the feeling that you are out there on your own.
If you feel like you’ve hit the ball and want to reconnect with clients and colleagues who can make a big difference to your business, there’s no time like the present to start reconnecting. We’ve rounded up some of our best tips so you can connect, expand, and catch up.
Catch Up: Thanksgiving and Handwritten Notes
Comprehensive handwritten note how you need now
You know that one of the best and most special ways to stay in touch or reconnect is with an elegant and honest handwritten note. I’ve updated one of my most comprehensive guides to writing notes that make people feel seen and valued.
Catch Up: Close Gifts
10 Unforgettable Ending Gift Ideas
With so many customers moving through the transaction process, you need to come up with a plan to make a lasting impression on the closing table. These wrapping gifts are all at once personalized and repeatable so you always have a great readiness.
Catch up: Referral Thank you
From the Heart: 10 Ways to Show Gratitude for Referrals
Sharing your name with a friend or family member who knows, loves and trusts you is an effective way to bring in potential clients who are eager to work with you. It is worthy of appreciation and appreciation. Find out how to thank your referral sources — and motivate them to keep repeating your praise.
Catch up: Post-listing marketing
Reimagine Cards That Just Sold: 12 Strategies to Boost Business in 2022
An existing listing or recent successful sale helps position you as a living expert. Let people who live near your most recent data learn about the service you offer – and stay on top of their interests when they’re ready to sell their homes, too.
Catch up: Expanding the sphere of influence
Trying to expand your database? Here’s a 5-step plan
Your area of influence is the foundation of your marketing and communication efforts. Keep feeding your database and keep your pipeline full of leads and referral sources. Here’s how to keep nurturing these valuable relationships — and create more of them.
Catch up: Connecting with mobile buyers
How to get your piece of a moving buyer back
The pandemic has seen waves of movement driven by the availability of remote work, the search for affordability, and changing values. Take your share of the moving buyer market, and work with agents in popular nutrition and destination markets to serve this important group.
Catch Up: Professional Networking
How to make networks work for you
The more agents, brokers, and affiliated professionals you know, the more opportunities there will be in your business. The conversations you have with your colleagues often lead to game-changing insights and introductions that move your business forward. Here’s how to catch up with your professional network and put those relationships to work.
Catch Up: Leadership Opportunities
Do you want to be a leader? Check out these five ways
The real estate industry offers tremendous opportunities for professional growth and development. Instead of sitting back and complaining about what isn’t happening in the industry, here’s how to get involved and the change you’d like to see locally and industrywide.
Catch Up: Reboot Your Business From Top to Bottom
Press reset! How to renew your real estate business
In real estate, nothing really dies – neither leads, nor markets, nor opportunities. Whether you’ve been out of business for a while or have let some things slip due to personal circumstances, there’s always a way to go back and put your skills and contacts to work. Find out how to get busy with everything so you can make a fresh start.