Easter bunny hit by candy bar inflation

    Americans are facing a real candy crush this Easter.

    Skyrocketing costs for raw materials like milk, sugar, and cocoa, and a shortage of the aluminum used to make wrappers, have driven up the cost of candy, making it more expensive than ever to eat. the Easter Bunny fill the baskets on April 17th.

    “We’re going to stick to the basics and buy only what we need,” said Monica Matute, a homemaker from Bensonhurst, who will celebrate Easter with her two daughters and two nieces, ages 3 to 15. “It is not like before. You can see the difference in prices every time you go to the supermarket.”

    A Post survey of seasonal candy shows the average cost of an Easter basket has skyrocketed to $61.83, up from $50.46 in spring 2019 before the pandemic. That’s an increase of 22.5%, more than double the already historic 9% inflation rate in the same period.

    Mitch Cohen of Economy Candy on the Lower East Side reports rising costs across the board since 2019: Ever-popular candies like Hershey’s bars and Kit Kats have risen from 99 cents each to $1, 25 each (26%); the price of jellies has risen from $3.99 to $4.99 a pound (25%); and a 6-ounce medium chocolate bunny has gone up from $4.99 to $5.99 (20%).

    easter candy
    A Post survey of seasonal candy shows the average cost of an Easter basket has skyrocketed to $61.83.
    J. C. Rice for the NY Post

    The shortage is also affecting the candy industry, according to experts.

    “Sadly, our Peeps order did not arrive this year and we only received a limited number of chocolate bunnies,” Cohen said. “We will be exhausted before Easter.”

    Transportation, logistics and labor issues are making it difficult to market the product this Easter, said Peeps product manager Caitlin Servian, noting that Just Born will produce 2 billion of the iconic marshmallow candies this year.

    Jacques Torres Chocolate Chocolate Bunny
    Jacques Torres has had to considerably increase the price of the giant chocolate bunnies in his luxury store.
    Helayne Seidman for NY Post

    “All candy companies are facing similar supply chain issues, labor shortages, driver shortages, and long lead times for packaging and ingredients,” he said.

    Skyrocketing fuel and transportation costs compound the candy crisis.

    Brooklyn-based luxury chocolatier Jacques Torres spent $23,000 on a recent shipment of packaging from Indonesia. He cost her just $9,000 for the same shipment just two years ago.

    ITEM 2019 2022
    Cadbury Eggs (pack of 4) $2.50 $3.99
    Peeps (pack of 10) $3.99 $4.99
    Jelly Beans (lb) $3.99 $4.99
    hershey’s bar $0.99 $1.25
    Chocolate Bunny (6oz) $4.99 $5.99
    M&M’s Easter Mix (lb) $9.49 $11
    kitkat $0.99 $1.25
    Reese’s Peanut Butter Cups (10.5 oz) $2.99 $3.99
    easter fish $3.99 $4.90
    Eggs (dozen) $1.55 $2.49
    Paas Easter Egg Kit $6.99 $7.99
    wicker easter basket $8 $9
    TOTAL $50.46 $61.83

    His 6-pound, 2½-foot-tall giant chocolate bunnies, which have sold for about $90 in recent years, are trading for $130 this year.

    Even at that price, “we’re taking a hit,” Torres said. “We can’t pass all the extra costs on to consumers.”