Fiture launches a new fitness mirror to compete with the Mirror

    When Mirror debuted in its fitness mirror in 2018, it was a unique, space-saving experience of fitness at home. Since then, many competitors including NordicTrack and Echelon have launched their own versions. Today, another challenger has appeared in the form of Fiture – a $1,495 connected interactive mirror that offers real-time feedback, gestures, voice control, and the ability to build custom workouts.

    I recently had a chance to check out Fiture in person, and the device looks, well, like a mirror. It measures 43 inches long and 1.3 inches thick and is relatively slim. Aside from a plug in the back, speakers on the sides, and button controls, it looks just like any other full length mirror you buy at a furniture store.

    Like the mirror, the Fiture also has a hidden screen reminiscent of AR screens. The main difference is that the Fiture motion sensor is located in the lower half of the device. (It also comes with a magnetic camera cover for use when you’re not in a workout.) On the screen, you can view your stats, upcoming moves, and a leaderboard. However, there is no touch screen here. According to Maggie Lo, CEO of Fiture, this was a deliberate choice to help avoid finger smudges.

    Lu said too the edge The mirror’s intelligent motion sensors recognize over 1,000 different movements across HIIT, strength, boxing, cardio, yoga and dance. They are also able to calculate repetitions, speed, sets and time. Comments also work a little differently. In addition to tips for proper form, you are also given a credit based on how “time” you exercise according to an appropriate pace of exercise. For example, some exercises may require you to hold a position – such as a squat – for a set amount of time.

    You can see stats, heart rate and leaderboard as well.
    Photo: Fiture

    At first I was skeptical. As the connected fitness market becomes increasingly crowded, it is difficult for newcomers to stand out. Having said that, I was pleasantly surprised by my personal demo. Although I didn’t take a full class, I was able to see Fiture’s Motion Engine technology in action. He was able to accurately detect and count when making movements such as squatting and pressing over the head. However, the most impressive part was the real-time reactions and gestures.

    Gesture controls are notoriously tricky – and often better in concept than implemented. However, Fiture Mirror was able to recognize when I raised my hand to take a class. And while I tend to get annoyed with the cliched fitness urge, I’ll admit that honoring my trainer was kind of cool because it actually worked.

    Another interesting development was that in addition to coordinated workouts, Fiture lets you create your own workouts. Roaming through the Fiture app, Lu showed me how you can choose specific moves from the Fiture library. You can customize the duration of each movement as well as the number of repetitions based on your current fitness level, goals and preferences. This is a huge departure from most connected fitness equipment, which takes pride in taking care of it all for you. While this is excellent for beginners, it can be annoying if you’re on your itinerary and want to build your own software.

    Like other connected fitness devices, Fiture also requires a $39 monthly membership. However, the small advantage is that you are not limited to a 12-month commitment as with Mirror and Tonal. It enables people to be flexible with their fitness needs, especially when it comes to injuries, Lu said.

    The Fiture is available starting today at $1,495 and comes in five colors: black, blue, blue, gold, and gray. For a limited time, first-time buyers can also get free in-home delivery and assembly as well as accessories like resistance bands and heart rate monitors.