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Argentinian Designer for Helm Brand’s Next Growth Stage
MIAMI, FL / ACCESSWIRE / June 9, 2022 / Gaucho Group Holdings, Inc. welcomes you. (NASDAQ:VINO), a company with a growing portfolio of luxury experimental assets such as fine wine, real estate, hospitality and fashion, has appointed new Creative Director Lautaro Garcia de la Pea to lead the company’s line of leather goods, fashion and home décor for its Gaucho – Buenos Aires brand. De la Peña will lead Gaucho’s creative team of exciting young Argentine design talent, including Carmen Vils and Guido Spangenberg.
“I believe that good design is the art of blending small things to create an integrated whole,” says the 30-year-old, Buenos Aires-born, who has a degree in architecture and also studied visual art at Bellas Artes School of Art. A music producer, model, and jewelry designer are among his many talents. De la Peña divides his time between Barcelona, Miami and New York.
“We are very excited about Lautaro’s promotion from Design Director to the position of Creative Director for the Gaucho Team. His creative spirit and vision are authentic elements of Gaucho’s DNA, and we look forward to his vision for our Miami store for Fall/Winter 2022.” said Scott Mattis, founder and chairman of Gaucho Group Holdings. “Lautaro has a strong directional perspective on how to position our brand for growth, backed by a fantastic team each bringing a distinctive perspective, an incredible amount of vision and talent. As we approach the major opening of the Gaucho – Buenos Aires store in the Miami Design District this summer, we are excited To take this step towards the next stage of growth.”
About Gaucho – Buenos Aires
Gaucho – Buenos Aires is a fashion brand inspired by a modern interpretation of the inimitable spirit of the Gaucho – Argentine wanderer and adventurer who embraced life with boldness and confidence. Gaucho – Leather goods, accessories, ready-to-wear and home décor are made in Buenos Aires for dynamic global citizens, who live authentically and freely, and explore the modern world with passion and curiosity. Our styles are built to last, with timeless essentials and an unrivaled dedication to quality. Each handcrafted piece blends Argentina’s heritage – with its generational craftsmanship and the best local materials – with a modern, cosmopolitan style designed to fit one’s life. The result is unique, memorable and authentically individual pieces – the finest designer label in Buenos Aires. Gaucho – Buenos Aires is part of the Gaucho Group Holdings, Inc. (gauchoholdings.com), which creates luxury experiences, properties and products that celebrate the vibrant and distinctive Argentinean lifestyle.
To learn more, visit www.gaucho.com.
For press inquiries, please contact Marisa Ritts at TARA, Ink.: [email protected].
source: Gaucho Group Holdings, Inc.
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