San Francisco–(work wireAfterpay today announced its new partnership with HBX, the global Hypebeast e-commerce platform and retail destination, to make luxury and streetwear brands easier for shoppers to buy online in four batches. As two leading brands at the intersection of culture and youth, the partnership will allow more Generation Z and Millennials to shop in the world of contemporary fashion and lifestyle with the push over time.
Over the past two years, the younger generation has preferred to use “buy now, pay later” to balance their purchases, with spending increasing by 925 percent.1 since the beginning of the epidemic. HBX’s Generation Z and Millennial consumers can now benefit from using Afterpay to spend responsibly on the latest curated trends from fashion to art to design and culture. This partnership will be a joint effort by both brands to break down entry barriers for customers to get curated collections and exclusive drops through payment over time.
Huan Nguyen, Chief Revenue Officer at Hypebeast . said“We are excited to partner with Afterpay to offer our community a more seamless shopping experience at HBX. Through this partnership, we look forward to providing our customers with greater convenience and access to our exciting global selection of over 250 fashion and lifestyle brands on HBX.”
Zaher Khoja, General Manager Platforms and Partnerships in Afterpay He saidWe are excited to add HBX to our growing platform of designer merchants and offer curated fashion and lifestyle products that enable shoppers to use their own money to pay in four easy installments. Together, we can enable the next generation to use a payment solution that unlocks access to exciting new products without choosing expensive credit cards. The price could lead them into rolling debt.”
With over 250 eclectic brands across both menswear, womenswear, and established and upcoming lifestyle brands, HBX currently offers prepay on online purchases, and plans to roll out a flexible in-store payment option at its flagship New York City store. Brand new – giving them a true all-round channel experience. The lifestyle brand joins Afterpay’s vast network of more than 144,000 global retailers and brands, helping people budget and spend responsibly.
To learn more about how Afterpay is changing the way consumers pay, visit newsroom.afterpay.com.
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorial-driven commerce and content. Founded in 2005, it became a listed media company in 2016 and today has over 44.7 million users across all platforms and boasts a global readership across North America, Asia Pacific, Europe, and more. The group has expanded its publishing brands to a larger scale in recent years, including Hypebeast, multiple content distribution platforms, e-commerce store HBX.com, and agency Hypemaker.
Afterpay Limited is changing the payment method by allowing customers to purchase products instantly and pay for their purchases in four installments.2 This service is completely free2 For Customers Paying On Time – Helping people spend responsibly by paying over four installments without incurring interest. As of March 31, 2022, Afterpay is served by more than 144,000 of the world’s favorite retailers and over 20 million active customers who have adopted the service.3
Postpay is currently available in Australia, Canada, New Zealand, US, UK, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to provide a win-win economy. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).
1Afterpay Next Gen Index, February 2022
2Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.
3The figures are published in the results of the first quarter of 2022