How celebrities jump on the Metaverse Hype

  • Celebrities in music, movies and more are jumping on the metaverse hype train.
  • Snoop Dogg creates a “Snoopverse” while Paris Hilton allows users to purchase her virtual clothes.
  • The wagon begs the question: Are they taking advantage of the hype or early in the future?

The metaverse may not actually exist yet – but that doesn’t mean that famous A-listers aren’t trying to make money off the concept.

Take the Snoopverse of Snoop Dogg, who is a rapper joked last week Once you get the release date. It’s on Sandbox, a platform built on the Ethereum blockchain, and advertised as a venue for virtual concerts, art and car fairs, pool parties, shopping, and a digital version of his massive California mansion.

Early access fee? Nearly $2,000 for one of 5,000 tickets.

Then there’s the virtual Paris Hilton built inside Roblox, dubbed Paris World, complete with digital copies of her California home and a wardrobe where users can raid her wardrobe and buy clothes.

“I think it’s important for people not only to be in the physical world, but also to be in the digital world,” the actress told Bloomberg.

But the hype around celebrities — the same kind that rallied around diet tea and the like in the past — aligns with what we know about the metaverse nowadays: it’s a buzzword for technology that’s not fully realized or seeing mass adoption.

So their participation begs the question: Are they just too early to jump on what will one day be a lucrative (and popular) train? Or are they simply taking advantage of the hype?

Metaverse…that’s hot

Paris Hilton

Paris Hilton threw a virtual DJ set on New Years Eve inside her virtual world (not pictured here).

Amy Sussman / Getty Images

Experts predict that the metaverse will one day be a place where society can gather to live, work and play. Some have previously told Insider that it will be so embedded in everyday life, like the Internet, that not having access to it will make people feel left out.

In that sense, the metaverse is not here yet. But this has not prevented the hoarding of respected institutional investors, venture capitalists, and others from accumulating.

Web 3, NFT, and crypto fanatics have put themselves behind it as well. It was an NFT collector who paid $450,000 for a plot of land in the Snoopverse in December.

Celebrities have already embraced these other decentralized technologies.

Hilton has become an online mascot for them, from NFTs to a Twitter profile picture It features a red glowing bullish eyes for bitcoin.

Others get into ready-to-process parts, such as creating digital avatars based on their real-life selves, allowing fans to buy and sell virtual items for them. Virtual token company Genies designs digital versions of the likes of Rihanna, Cardi B, and Migos.

According to Hypebeast, Offset said, “Migos have got your metaverse drip on lock.” “The Genies platform will allow us to be more engaged and give culturally meaningful experiences.”

So, regardless of whether the metaverse is close by or just vaporware, it seems that celebrity elites across film, music, and entertainment think it’s on us.

Actress Reese Witherspoon chirp This month, “everyone will have a parallel digital identity” in the near future.

“Are you planning this?” She asked.