Dubai, United Arab Emirates – (BUSINESS WIRE) – April 25, 2022 –
Kerzner International Holdings Limited (“Kerzner”), owner of the iconic Atlantis resorts and residences, luxury One&Only resorts worldwide, is proud to announce the launch of Rare Finds; A diverse collection of resorts celebrates the exclusivity of each property, showcasing its unique identity, location, talent and expertise, with a distinctive ability to capture imagination, spark thought and elevate a destination through transformative experiences, unparalleled F&B offerings and incredible entertainment.
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Bab Al Shams Desert Resort & Spa joins the Rare Finds portfolio presented by Kerzner International (Photo: Business Wire)
Under this new sector, Kerzner took over the management of Bab Al Shams, the idyllic desert resort in Dubai, owned by Meydan. The resort will be closed to a large-scale re-imagining between May 2022 and early 2023, and will reopen as part of Rare Finds.
“I am excited to welcome Bab Al Shams Desert Resort to the newly launched Rare Finds collection. The addition of this historic desert resort is a sign of Kerzner International’s continued growth and expansion in the region,” commented Philip Zuber, CEO of Kerzner International. “We have been part of Dubai’s rich history with one of the first luxury resorts with the One&Only Royal Mirage followed by Atlantis. The Palm, and we remain very optimistic about the destination with the upcoming opening of Atlantis, the Royal Resort. & Residences later this year, and One & Only One Za’abeel will join Bab Al Shams next year. We are delighted to continue to be a part of Dubai’s future, and we look forward to welcoming guests to discover this new and evolving idyllic sanctuary.”
A reimagining of the iconic desert resort will present a completely renewed aesthetic while maintaining the resort’s purebred equestrian identity. Captivating destination experiences and vibrant entertainment will be the beating heart of the reborn resort, spreading intangible energy into each stay, imprinting timeless memories. Guests can return to world-class culinary experiences reimagined such as modern Arabic cuisine, a rooftop lounge and al fresco dining. By supporting local producers and using responsibly sourced ingredients, each outlet will showcase an exceptional selection of sensual and theatrical cuisines available throughout the resort.
The much-loved Desert Infinity Pool will also return, giving guests the chance to escape city life and enjoy the tranquil surroundings of luxurious sun loungers and private cabanas. Desert Spa will invite guests to step into a soothing mirage to relax and rejuvenate with traditional and contemporary treatments, such as hammam therapy and hot sand therapy. With state-of-the-art facilities including couples treatment rooms with plunge pool, sauna, steam rooms, indoor pool in the courtyard and relaxation area, the spa will be developed alongside the resort’s fitness facilities and Body & Soul Centre. Comprehensive software designed to refresh and rejuvenate any tired mind, body and soul.
In keeping with Rare Find’s focus on discovering a destination in a truly authentic way, Bab Al Shams will offer an endless selection of expertly curated itineraries and customized outdoor activities, tailored to each individual guest. Each trip will be filled with exhilarating and unexpected adventures such as desert equestrian sports, star gazing with indoor astronomers, sand boarding among the dunes, archery, exciting desert safari, fireplace storytelling, exhilarating hot air balloon rides and much more. The family-friendly resort will feature several lounge spaces and activities, including a game room and family entertainment venue that provides a multi-generational resort experience.
Bab Al Shams will provide a dreamy setting for weddings, events and celebrations, for corporate meetings and motivational retreats with indoor and outdoor event spaces that can accommodate up to 500 guests.
Jill Sohir will take over as General Manager, joining the legacy resort from his last role as Resort Manager at One&Only Royal Mirage in Dubai, leading the team in delivering unforgettable guest experiences.
“Bab Al Shams is the original immersive desert experience in Dubai, it first opened its doors in 2004,” says Essam Galadari, CEO of Meydan City Corporation. “We look forward to working closely with the Kerzner team to bring exceptional standards of service and renowned experiences to revitalize and breathe new life into this resort that holds such a special place in the hearts of UAE residents and visitors alike.”
Bringing people together through authentic and emotional experiences, Rare Finds is a collection of hotels and resorts that brings the essence of a destination to the fore, and its proximity to rich cultures offers unmistakably modest trips of incredible discovery. Kerzner will continue to develop the Rare Finds portfolio strategically, with careful attention to a selection of uniquely attractive properties over the coming years.
Kerzner International Holdings LimitedLtd., through its subsidiaries, is a leading international developer and operator of resorts, hotels, luxury residences, and innovative gaming and entertainment experiences. Kerzner Atlantis’ main brand includes Atlantis, The Palm, Dubai, a 1,500-room water-themed resort on The Palm, overlooking the Arabian Sea, Dubai’s mainland and Atlantis, Sanya Hainan in China; And in development, Atlantis, the royal resort in Dubai. Under the One & Only brand, Kerzner operates some of the world’s most highly rated luxury resorts, located in Montenegro, Mexico, Mauritius, Maldives, South Africa, Dubai, Rwanda, Malaysia and Australia. The upcoming brand for the immersive lifestyle, SIRO is Kerzner’s latest hospitality experience, focused on holistic health and wellness. Additionally, Mazagan Beach & Golf Resort, mazaganbeachresort.com, a 500-room golf destination and casino resort in Morocco, is also operated by The Kerzner Corporation. For more information about our brands, please visit: atlantis.com, oneandonlyresorts.com or sirohotels.com. For more information about Kerzner International, please visit Kerzner.com.
Square It is the visual concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. They include a wide range of commercial, sports, hotel, leisure and entertainment facilities, schools and residential villa communities with luxury waterfront developments. For more information, please visit www.meydan.ae/.
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Keyword: Middle East United Arab Emirates
Industry keyword: commercial buildings, real estate construction, property interior design, travel interior design, travel architecture, other travel destinations, vacation
Source: Kerzner International Holdings Limited
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