H&M will sell home décor items first on its website and on Myntra, and later launch its collection at its current store in Ambience Mall, Vasant Kunj in Delhi
Threads
H&M India | Marks and Spencer | Fabindia
Hennes & Mauritz (H&M) and Marks & Spencer (M&S) have launched their home décor collection in India. They are targeting the changing preferences of consumers in the country, who are increasingly spending higher sums to decorate their homes.
The Indian market has also seen a shift in home decor from the unorganized sector to the organized sector. One of the major factors that contributed to the growth of this category is that the Indians focused on decorating their homes while staying indoors during the pandemic. “There is real estate development, and while Indians are buying new homes, they are…
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First published: Monday, 07 March 2022. 06:05 IST
