Ole Miss business school builds a FOUNDATION for success – The Oxford Eagle

    To prepare University of Mississippi students to succeed and lead in the rapidly changing marketplace, the School of Business Administration has launched a program to connect students and faculty with industry.

    The Core for Business Analytics, Sales and Supply Chain, called BASE, combines faculty knowledge with industry interests to develop educational programs that are relevant to today’s marketplace.

    Sales, supply chain and analytics are among the fastest growing fields in business. In this environment of change and innovation, partnerships with the business community, along with experiential learning for students, are critical to delivering a quality business education.

    “BASE is about building a bridge between university and industry so we don’t get too academic,” said Barry J. Babin, chair of the school’s Marketing Department. “So we are listening and engaging with our industry partners and building relationships with the business community.”

    Babin, who came to Ole Miss in 2019 to chair the department, developed this concept in collaboration with other faculty to support greater industry involvement in the department and business school.

    The school recently hosted the first BASE Summit, which marked the public launch of the initiative to prepare students for careers in evolving fields, to connect employers with emerging talent, and to solve industry challenges through collaboration. with business professors and students.

    Ole Miss students learned about sales and technology, connecting with employers across the country representing many industries, including technology, finance, real estate, and insurance.

    The acronym BASE relates to baseball, a popular sport at Ole Miss, and these three main areas of industry growth: first base stands for “sales” while second base is “supply chain” and third base it is “marketing analysis”.

    This reflects a typical business cycle: a product or service is sold and delivered to the customer. Then, the process is evaluated to identify opportunities for improvement and growth for the next cycle.

    In 2022, the BASE Summit will focus on sales, a particularly strong area for UM students, Babin said.

    “The strong social life and sense of community at the university help students develop their social skills, which is why they do very well in interviews for sales positions,” he said.

    By engaging students with industry partners, another goal of BASE is to increase students’ interest in supply chain and analytics as they learn more about these growing business fields.

    In the first session of the summit, three executives participated in an interactive panel, providing 65 students with information about their careers. Panelists included Sage Nichols, customer and business development executive and collateral technology at CoreLogic; Jeremy Duane, director of sales for Mylo; and Lauren Kail, regional vice president of RJ Young.

    In the second session, representatives from 11 companies engaged and recruited 130 students during a job fair. Attendees included companies with a strong presence in Mississippi and the Mid-South region, such as C Spire, FedEx and Regions Bank. Some companies came from further afield, including RJ Young of Nashville, Tennessee, 49 Financial of Houston, Texas, and Mylo of Kansas City, Missouri.

    While the inaugural BASE Summit focused on sales, in the coming years organizers plan to explore supply chain and analytics topics, as well as host other events such as hackathons and sales competitions.

    As BASE evolves, industry representatives will be invited to campus for unique opportunities to recruit students, participate in classes and conduct experiential learning.

    To expand this program, the business school is working with industry representatives to secure charter partners to support BASE. Mylo and RJ Young have stepped up as the top two. The goal is to bring in additional partners in the coming year.

    BASE will also involve faculty consulting, corporate learning, competitions, and scholarships. All of this will foster collaboration between faculty, students, and industry leaders.

    “BASE will be mutually beneficial to partner companies and a great way to connect industry with the School of Business Administration,” said Hughes Miller, UM’s director of industry engagement. “It will improve the classroom experience for students and give companies time to interact with students and faculty.

    “And it can foster longer-term partnerships for other types of programs.”

    The university strives to be a resource and partner for the industry. For more information on the university’s industry engagement initiative, visit https://industry.olemiss.edu.

    For more information about BASE and how to get involved or support the program, contact Hughes Miller at 901-490-0622 or [email protected].