Soho Home continues expansion, new RH showroom in San Francisco, and more

    As summer approaches the week, new showrooms are popping up just about everywhere. On our monthly tour, work from home Collects all the expansions and slots on your radar.

    Showroom highlight: Remadeo debuted as a major in North America

    Gusano, Italy home furnishings brand Remadeo has been toying with the idea of ​​an American showroom for some time now. But just last month the company finally made that dream come true with a shiny new flagship store in New York’s NoMad district.

    For years, Rimadesio’s business model in the United States consisted of only one independent representative, Andrea RomanoIt is based in Europe and travels back and forth about four times a year to grow the US market. But Romano believes that if the company is really going to take off, he will need to establish himself permanently in America. “In the United States, if you want to do something well [with your business]You have to do it here.” work from home. “You have to be here.”

    So Rimadesio started expanding its distribution network in North America with multi-line showrooms, growing from one dealer to two to 20.” At that point, I started saying if we wanted to do well in the US, we needed to to our own showroom,” Romano.

    When Rimadio began shopping for a location, he encountered the high price tags all too familiar for the Manhattan real estate market. Then the epidemic struck. “We saw this space before COVID, but the money they were asking for was beyond anything we could think of,” Romano says. “When COVID happened, I said, ‘Okay, let’s check again.'” A different real estate agent gave us plenty of options and told me the owner was open to a conversation about the price. We got it at 37 percent, and she called [owners and brothers Luigi and Davide Malberti] And they said we either do it now – the perfect price point, the right location – or we never do it. A week later, we agreed on the space.”

    The new flagship is spread over three floors with a total area of ​​more than 6,000 square feet – a space that has taken over the Italian architect. Andrea Pozzoli Almost a year to renew. Headed by Romano and a team of four, the showroom features the company’s entire product range, from doors and shelves to panels and cabinetry, allowing architects and designers to sample the many Rimadesio products in action in concert. “Designers can touch and see that Remadeo goes beyond just a sliding door—they see back panels, entire walls, and hallways with furniture,” he says. “Suddenly, they realize that Remadeo is not just a single product but an entire system. Not only do you sell more that way, but designers can find real solutions. They look like kids in a toy store. And it’s contagious — they use it in one house, then another.” this What we’re trying to do here.”


    In West Hollywood, Soho Home, the designer retail branch of Soho House, opens its Soho.Home.Studio location on Melrose Street. Spread over 9,000 square feet, the two-story studio is the brand’s second studio to open in the United States, and the first on the West Coast. Open to Soho House members only, the space will also contain a selection of works for members of the designer.

    Soho Home continues expansion, new RH showroom in San Francisco, and more

    Inside Palm Court Restaurant VRH San FranciscoCourtesy of RH

    RH has unveiled a new furniture fair in San Francisco at Pier 70. Located in the historic Bethlehem Steel Building, the neoclassical facade was completed by the artist James Goodman The adjacent space features an array of retailer’s furniture, lighting, and home accessories, as well as a Palm Court restaurant.

    Multidisciplinary creative group Industrial Craft Studio has opened its first brick-and-mortar store in San Francisco’s Mission District. The retail space presents a selection of new and distinctive pieces, including furniture and household items, curated by the founder Max Burton and his team of designers.

    Swedish design brand Hem has opened its first dedicated showroom on the West Coast in Los Angeles’ Arts District. Reimagined by the in-house Hem team, the 1,800-square-foot space used to be a dumpling factory, but now lends its postmodern background to the brand’s collection of home furnishings.


    Luxury mattress company Duxiana, best known for its Dux bedding, has opened a showroom in downtown Chicago at 445 North Wells Street, two blocks from The Mart. For the past fifteen years, the company’s presence in the Midwest has been based in Hubbard Woods, Illinois.

    Titan Maya Romanoff Wallcovering has announced the opening of its headquarters, studio and showroom in Skokie. Serving the greater Chicago area, the new location will allow designers to work with the brand’s in-house team, shop its collections and see first-hand the manufacturing process.


    Luxury design firm McLean and Tircuit has moved its store and retail studio to the Historic Laurel District. The new space will provide a curated shopping experience for furnishings, home accessories and gifts as well as interior design services from McLean and Tircuit.

    Interior Define, a direct-to-consumer furniture retailer, has opened a new storefront in Baltimore Harbor East. The design studio concept features small posters in phases to give the shopping experience a residential feel.


    Direct-to-consumer furniture brand Burrow has opened a new retail location on Newbury Street in Boston. After the successful launch of a storefront-led multi-channel sales approach in New York, Burrow House Boston is the first of 10 new locations to open over the next two years as part of the brand’s strategic expansion into retail.

    New Jersey

    The family-run Schwartz Design Gallery has announced the opening of the Fulton Street Design Center in Edison. The 12,000-square-foot space will house the showroom for Schwartz Design and the company’s furniture manufacturers, and a dedicated space to showcase fabrics and wallcoverings.

    New York

    After its successful launch in Los Angeles, textile manufacturer Kvadrat has now opened a second showroom in New York. Located at the corner of 475 Park Avenue and 58th Street, the showroom spans over 8,000 square feet and includes two interconnecting spaces. Main space by industrial designer Jonathan Olivaresthe Kvadrat contract lines, while the adjacent area of ​​Vincent Van Duysen Architects showcases the brand’s residential offerings.

    Danish design brand By Lassen has unveiled a new two-story showroom in Tribeca, where architects and designers can find a variety of the company’s upholstered furniture, box goods and home accessories.

    Craft rug brand Tufenkian has moved its New York showroom to SoHo. The Wooster Street location serves the design trade in the tri-zone, and also welcomes retail clients.

    Home accessories store Via Coquina in Palm Beach, Florida, has opened a second location in Sag Harbor. The Hamptons store will display products that evoke the store’s signature viewpoint, a Mediterranean coastal assortment of handcrafted items curated by the owners. Kara Bullets Vero And the Kevin Ferro.

    Multi-line showroom Haute Living has unveiled its first New York location in Chelsea. The 7,000-square-foot space features a range of brands, including furniture companies TYP, By Lassen, 101 Copenhagen, lighting from Tom Dixon and more.

    Irish design house Aurier has announced the launch of a new flagship on Mercer Street in Soho. Coinciding with the opening, the studio will be launching a new line of furniture and rugs, as well as the US premiere of a product from the designer Katie Ann McGuigan.

    Home furnishings retailer Arhaus has opened a new store in The Westchester, a shopping mall on White Plains. The 17,800-square-foot location will serve the New York metro area with a suite of in-store retail and design services.

    The new Design Inside Reach store will open on June 20, and is located one block north of its previous address. Located at 150 Greene Street in SoHo, the space takes a step away from traditional showroom style for a softer, more residential shopping experience.


    British furniture and interiors company Timothy Oulton has opened a freestanding gallery in Artz Pedregal, a growing design complex in southwest Mexico City. The new 4,850-square-foot space features the brand’s signature lines as well as a 3D room layout service.

    Furniture, lighting, and home accessories brand Fisher Wiseman has opened a showroom in San Miguel de Allende, Mexico. Located in the Historic District, the space pays homage to the city’s brand assets.

    In London, British interior design firm Studio Ashby has unveiled Blewcoat, an appointment shopping destination for arts and interior décor. The brainchild of the founder Sophie AshbyThis new store is located inside the renovated Blewcoat School, an 18th century National Trust listed building in Westminster.

    Soho Home continues expansion, new RH showroom in San Francisco, and more

    Inside the new Lodz showroom in MilanCourtesy of Ludes

    Soho Home has also announced the opening of Soho.Home.Studio Westbourne Grove in Notting Hill, London. Spanning approximately 8000 square feet, the store will be open to both members and non-members for interior design consulting with the Soho Home team.

    Italian seating designer Fairy Wood has opened a showroom in Milan. The new site features designs from brands Rodolfo Dordoni, Neri & Hu, Philippe Nigro, Christophe Pillet, Patricia Urquiola and This Webster.

    Italian lighting brand Ludos has opened its first dedicated showroom in Milan’s Brera district. The 2,000-square-foot space represents the latest step in the 72-year-old family-owned company’s growth strategy.

    Gervasoni announced the opening of a new showroom in Milan. The Italian home furnishing and lighting brand was founded in 1882 on Via Spartaco in a bright, contemporary space of 7,500 square feet.

    Wholesaler and retailer of modern furniture Moe’s Home has opened its new headquarters in its Vancouver showroom. The 30,000-square-foot space not only features the company’s product range, but will also serve as the design hub for the region, hosting biannual markets in May and September.

    Home image: Inside the flagship NoMad showroom at Rimadesio in New York | Courtesy of Remadeo