As a luxury real estate professional, you are always looking for ways to differentiate yourself from potential clients, which requires you to understand the fundamentals of sales, the needs of your affluent clients, and the ability to motivate yourself towards success. While keeping up with the latest news and tips is a good starting point, you’ll find these valuable insights from the following authors we’ve put together for you. Check out these top four books for luxury real estate professionals, all of which offer practical applications that will come in handy in your day-to-day work.
Clearing the Playground: The Art of Improvised Persuasion by Steve Jastrow
the book Clearing the Playground: The Art of Improvised Persuasion A must for luxury real estate professionals. As the founder of a successful strategy consulting firm, Steve Jastrow offers a fresh perspective on the traditional way of selling and promoting by suggesting to his readers that they drop texts and improvise the conversation. While this may sound risky in practice, there is a way to go crazy. Jastro has organized the book’s instructions into six transparent habits and techniques that are easy for every reader to follow.
Bonus: It’s completely free for Institute members, so be sure to claim your copy!
Rich Seller to Buyer: A Real Estate Agent’s Guide to Luxury Home Marketing by the Luxury Home Marketing Institute
“If your goal is to understand and meet the needs of wealthy homebuyers and sellers, this book is for you.”
According to the National Association of Realtors® Blog, Rich Buyer Rich Seller From the institute it was voted as one of the top three real estate guides. Through this engaging guide to marketing luxury homes, you’ll find tips on how to better understand the needs of your affluent clients (both buyers and sellers), as well as more advice on how to successfully market luxury properties.
Even if you already own a copy of the old version of this book, we recommend that you choose the latest extended edition that has more ideas. Log in to your ILHM account today to order your copy.
A 12-week year: Accomplish more in 12 weeks than others in 12 months Written by Brian Moran and Michael Lennington
Are you looking to increase your productivity and achieve more of your goals as a professional in the luxury real estate field? 12 week year It is a must read. This is amazing The New York Times The bestselling book reframes the way you plan your annual goals and plans into a shorter twelve-month implementation cycle. This mindset will push you to achieve more goals because a strict schedule will reduce complacency and increase urgency.
The book’s layout is a straightforward “how-to” guide, so you will be able to easily apply the concepts and tips provided to your business in the luxury real estate market. Written by leading experts in organization and execution, this book may help you revolutionize how you do business.
Kissing, bowing, or shaking hands by Terry Morrison and Wayne Conway
Terry Morrison and Wayne Conway Kissing, Bowing, or Shaking: A Guide to Doing Business in Over 60 Countries The passport is considered to be international business etiquette. Working in luxury real estate often requires interaction with wealthy people from all walks of life. Understanding and following the protocol and business etiquette of your customers is a must if you want to build relationships, show respect and gain trust from buyers and sellers alike.
This book provides an in-depth guide to international business protocol and valuable information on approaching business interactions with kindness, respect and appreciation for different cultures. It is also an excellent guide to consider when creating your marketing strategy for various clients.
Add these books to your library and share them with the institute
Whether you are looking to deepen your understanding of different cultures, improve your productivity, or reformulate your marketing strategy, there is sure to be a book on this list that will help you achieve your goals. From there, you will gain new insights that can help you differentiate yourself in the competitive luxury real estate market. Now, choose your favorite and share your results with us!
As a member of the Institute, you will have access to ready-to-use marketing tools that will enhance your marketing strategy and gain valuable insights from leading experts in the luxury real estate industry. The institute also offers a wide range of resources to invest in yourself at any stage of your luxury real estate career so give yourself the gift of growing today in your career as a luxury real estate professional and contact us today.
Diane Hartley He is president Luxury Home Marketing InstituteThe leading independent training and recruitment body for real estate agents working in the upper residential market. Hartley has brought her passion for marketing luxury products and more than 20 years of experience in business development and leadership to her role as President of the Institute.