Walmart and BetterUp launch platform to support the mental fitness of millions of caregivers

    San Francisco–(work wire) – BetterUp®, the human transformation company, and Walmart today announced a new curated subscription and community offering to support the community of caregivers. BetterUp for Caregivers™ is the only coaching subscription available exclusively through The Wellness Hub at Walmart.com. The product offering is the first of its kind to date, and has been designed by Ph.D.s and behavioral scientists to deliver measurable improvement in resilience and life satisfaction. Members will experience live group programming, community support, and a wide range of on-demand solutions, including live workshops, Coaching Circles™, self-directed programs, and personalized assessments—all created to improve resilience, energy, and social connection.

    It is estimated that one in five Americans — 53 million people — provides unpaid help and support to parents, adults, and children with health needs.1 Evidence shows that the majority of these caregivers receive little or no support, and that at least a third of all caregivers provide care to others while experiencing poor health themselves. The BetterUp trainers on the platform are highly certified and vetted and specialize in supporting caregivers to overcome their unique challenges. Weekly community interaction is supported by action-oriented and validated exercises based on over 1 million BetterUp training sessions that have helped people identify their strengths, unlock greater clarity, and reach better mental fitness. On average, members who start their coaching journey low in these areas see a 149% increase in resilience, an 83% increase in life satisfaction and a 90% increase in stress management.

    “Caregivers experience some of the highest levels of stress and isolation in our country,” said Eduardo Medina, co-founder and chief operating officer of BetterUp. “It is critical to effectively support such an important community, and we are proud to harness BetterUp’s expertise in human transformation to support them in finding social connection, building their mental fitness and increasing their resilience through scientifically backed digital technology and human-focused solutions. This is the first time that Attempting a solution of this magnitude, we couldn’t be happier to collaborate with Walmart to provide a transformative experience for this community at scale.”

    BetterUp for Caregivers leverages more than eight years of insights and experience in training and developing “Whole Person™”, rooted in science and a holistic approach to creating mental fitness and resilience in individuals. The offer will include a wide range of on-demand solutions including 25-minute workshops on topics such as stress and finding balance, customized self-guided programs, and personalized assessments. The pivotal portion of the show includes Self-Care for Caregivers Coaching Circles™, a live community program led by professional coaches that will cover topics such as self-care, building strength and resilience, caring, and compassion.

    “Over the past few years at Walmart, we have worked tirelessly to bring trusted health and personal care products to our customers so they can live better and feel their best,” said Julie Barber, senior vice president of Health and Wellness Services. Walmart US “Many of these customers serve their family members as caregivers, giving themselves daily with little time dedicated to their health. That’s why we’re so excited to bring BetterUp for Caregivers to Walmart.com – where we provide accessible, on-demand solutions. For customers who care about those around them.”

    BetterUp for Caregivers is a monthly subscription and includes live lessons, interactive exercises, quizzes, games, wellbeing tracking, community support, confidentiality, 24/7 access to resources, and more tools, at a cost of about $30 per week.

    To find out more, please visit www.betterup.com/for-caregivers.

    1 National Alliance for Caregiving and AARP. (2020). Providing care in the United States Washington DC

    About BetterUp

    Founded in 2013, BetterUp® is a human transformation company that helps people reach peak performance and maximize their potential through training, content, community, and cutting-edge AI technology. BetterUp is the inventor of virtual coaching and the largest mental health and coaching startup in the world, with the world’s largest network of more than 3,000 coaches providing support in 46 languages ​​in over 90 countries. Trusted by more than 380 organizations including NASA, Google, Snap Inc. And Hilton, Warner Media, and other Fortune 1,000 leaders, BetterUp deliver three key impact areas—mental fitness, career development and leadership, and socializing—inspiring people everywhere to live with greater clarity, purpose, and passion. Investors include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners, Threshold Ventures, PLUS Capital, Salesforce Ventures, Sapphire Ventures, Mubadala Investment Company, Morningside Group, SV Angel, Freestyle Capital, Crosslink Capital and Tenaya Capital. The BetterUp Science Board is made up of prominent researchers in the fields of positive psychology and human performance including Martin Seligman, Adam Grant, Sean Accor and Quinetta Roberson. BetterUp is recognized at Inc. 5,000, which are the great workplaces in Fortune, and People magazine companies that care. To find out more, visit www.betterup.com.