As a professional in luxury real estate, you know that even the most gorgeous homes don’t sell themselves. Many components go into listing, marketing and selling properties in the luxury market, such as furniture arrangement, proper lighting, and high-quality photos and videos. However, not all of these components will shine without a carefully prepared list description to promote the property.
Learning how to craft a compelling description of your property listing is one of the most effective ways to ensure that your copy increases interest in the property and attracts more potential buyers, both of which are important if you’re looking to sell your home more quickly (and for the listing price above). If you’re hitting a patch of writer’s block or simply looking for some phrases to spruce up your luxury real estate descriptions, we’ve got you covered. Here are 15 descriptive words and phrases to use in your MLS listing, social media campaigns, and print and digital marketing materials to help enhance your property listing.
15 Phrases to Use in Luxury Real Estate Listings
“high ceilings”
High ceilings make the look and feel of the home more open and spacious, traits a potential buyer will want to see in a luxury home.
“Perfect postcard views”
This phrase indicates that the property is located on a picturesque plot, which is important for many buyers. You should only use this phrase if your description includes high-quality images that can be used as evidence.
Flooded with natural light
Potential buyers who are shopping for luxury homes usually want plenty of windows and natural light throughout, so this is an ideal phrase for homes that meet these criteria.
“A wonderful living experience”
This phrase is worth mentioning if the home or community offers amenities that elevate the living experience, such as an on-site swimming pool, fitness area, or sauna.
“elegance”
“Elegant” means not only that the property is modern and luxurious, but more personalized or unique as well.
“custom”
Potential buyers often associate the idea of a custom-built home as being better than a “cookie-cutter” home, so this is worth mentioning in the listing description.
“Cup Ownership”
This statement indicates that the property is luxurious and worthy of being ostentatious, which may generate greater interest among wealthy buyers.
‘Required Society’
Listing a property in a “desirable community” implies a high-demand location that many people would like to live in, which could interest a potential buyer even more.
“Lush Landscape”
Potential buyers are interested in more than just a luxury home’s interior; This statement assures them that the exterior of the property is as beautiful as the interior.
“Recover and Relax”
This is an excellent phrase to describe an outdoor space, such as a deck or patio, to convey the feeling of being at home.
“streaming format”
This phrase indicates that the house has an open and reasonable layout, ideal for entertaining family and friends.
“Strictly Maintained”
No matter how old a luxury home is, potential buyers want to know that it has been well-maintained over the years. This phrase suggests confidence in this regard.
“A wonderful find”
This creative statement suggests to potential buyers that buying this home is a rare opportunity, all with the hope of creating a greater sense of urgency in scheduling a home tour.
“Outdoor dining”
If the home has a large deck or patio space for outdoor dining, this phrase is great to invoke that.
“Uncompromising quality”
This phrase refers to luxury without explicitly using the word, informing wealthy buyers that this property is the best option.
Ready to take your listings to the next level?
These are just some of the many descriptive phrases that luxury real estate professionals (like you) can use to make their listings stand out from the crowd. With the increasing competition in the luxury real estate market, it’s time to review your listing descriptions and gain more momentum. As a member of the Institute, you will have access to ready-to-use marketing tools to strengthen your marketing strategy and gain valuable insights from leading experts in the luxury real estate industry. The institute also offers a wide range of resources to invest in yourself at any stage of your luxury real estate career so give yourself the gift of growing today in your career as a luxury real estate professional and contact us today.
Diane Hartley He is president Luxury Home Marketing InstituteThe leading independent training and recruitment body for real estate agents working in the upper residential market. Hartley has brought her passion for marketing luxury products and more than 20 years of experience in business development and leadership to her role as President of the Institute.
