Programs enhance the customer experience and offer more ways to drive growth
Customers want choice and AT&T Partner Solutions offers more to the channel. Our award-winning programs empower solution providers, giving business customers more options on how to transform with the power of our network. Through innovative technologies and a channel-first culture, we provide solution providers with multiple ways to get to market.
We are leaders in technology transformation and are committed to helping our solution providers and end customers adopt it. Between 2017 and 2021, AT&T has invested more than $135 billion in our wireless and wireline networks, including capex and acquisition of wireless spectrum. We are always innovating and raising the bar to provide new opportunities that will help solution providers reach more customers. Whether we provide cutting-edge solutions, invest in better tools or support features, our primary goal is to enable our solution providers to win in the marketplace.
Solution providers are essential to our success. We’re helping them win with targeted offers, sales tools, and marketing support. Solution providers have more opportunities than ever to increase revenue by selling AT&T services. Below are some highlights of our programs:
- More rewards: We are expanding our incentives across product suites, including AT&T Dedicated Internet, AT&T Business Fiber, FirstNet, and our ACC portfolio. We are also offering bonuses for acquiring new customers. Solution Providers can also choose the compensation plan that best suits their needs, from starting compensation plans to residual compensation plans.
- Lead generation campaigns: We are introducing new channel-wide lead generation campaigns with enhanced targeting and marketing support to help bring more opportunities to our solution providers. Thousands of potential clients that coincide with our investment in the network and the expansion of fiber services for the acquisition of new mobility clients. Solution providers can align with potential customers in fiber, mobility, or other products.
- Access to more accounts: We are opening more opportunities within our segments. Our solution providers now have access to thousands of accounts in global businesses that were previously restricted or required approval. Launch of modules supported solely by solution providers to increase acquisition in mid-market accounts. This gives our solution provider community more opportunities for new customer acquisition.
- New ways to use Marketing Development Funds (MDF): We have expanded our MDF program beyond events and warranties. Solution Providers can now use the funds to enhance their web presence, API development and lead generation campaigns. This gives solution providers more flexibility to develop the tools they need to be successful.
- New APIs and portal improvements: We continue to provide our solution providers with the automated tools they need to transform their business. We recently added new portal tools and APIs to improve the delivery of information in near real time. These enhancements help drive shorter cycle times, greater order accuracy and faster processing. AT&T Switched Ethernet On Demand is an innovative self-service network solution that enables businesses to rapidly grow their network and make feature changes in near real-time through an easy-to-use Network on Demand portal. We also add AT&T Managed Internet Backup as an additional service to our AT&T business broadband service that enables solution providers to build a stronger managed service offering.
- More Training Resources: About Us We offer a variety of training courses in our programs, including an extensive set of webinars, training courses, and information sessions covering technical sales, operations, and business development initiatives. We’ve streamlined and streamlined courses so our solution providers can use information faster, and we continue to add courses and connect our solution providers with innovative resources to help drive success.
We will continue to build on this momentum and drive new growth and innovation through AT&T Partner Solutions by enhancing our platforms and technology and refining our support resources.
Additionally, we are focused on attracting new business to our channel programs and building new connections to drive growth and efficiency. Many customers turn to their solution providers for guidance as their trusted advisors. And if you’re not working with the right companies, now is the time to get on board. AT&T is here to help our solution providers reach new heights.
You can expect us to continue to challenge ourselves to create new and different ways to go to market. We are committed to helping solution providers grow and look forward to collaborating with them to deliver differentiated solutions for their customers.
Come see the latest we have to offer solution providers at Channel Partners Expo, April 11-14.
Learn more at AT&T Partner Solutions.
