Boston – (work wire) – AURA Devices today introduced the AURA Band 2, a completely redesigned and reengineered accessory strap that provides an all-new health and wellness data tracking experience that allows users to set goals and track exercise performance on the Apple Watch, as well as launched AURA Plus, a new existing service On subscription offers advanced analytics, exercise content, and a soon-to-be-added feature for live chats with certified trainers.
By performing bioelectrical impedance analysis (BIA), which measures how a person’s body changes as a result of exercise, the AURA Band 2 is the only wearable device that provides a measurement of fat, muscle, and water balance on the Apple Watch. From there, through the AURA app 3.0, users receive personalized insights, recommendations, and goal setting and management functions to help them improve their fitness performance.
“The new AURA Band 2 delivers the ultimate user experience in body composition and water levels tracking. The next generation accessory is the most accurate Apple Watch we’ve ever built. New features and designs will help our users achieve their fitness goals more effectively and get the most out of their Workouts and exercise regimes”, stated Stas Gorbunov, CEO of AURA Devices.
Created by an international group of passionate and daring inventors, engineers and scientists committed to changing the worlds of health and fitness, the AURA 2 belt improves on the first generation of the device by providing a better fit, additional functionality and an improved user experience:
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The AURA Strap 2 is 20% thinner and 5% narrower than the original AURA Strap
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The more streamlined measuring process now requires just one touch to start measuring, instead of the three actions required with the original AURA strap
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The new architecture captures 16 times more data points than the first generation AURA belt. This improvement brings the accuracy of the AURA 2 belt to 95% of DEXA scans, the gold standard for BIA measurement
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The AURA Strap 2 attaches to your Apple Watch via new stretchable sport loops, rather than clasps, resulting in not only a sleeker design, but smoother operation when you put on and take it off.
Available in black exclusively for Apple Watch Series 3 or later, the AURA 2 strap is $149 and available at auradevices.io and at select retailers.
AURA Plus subscription benefits
To truly maximize the benefits of AURA Strap 2, the new AURA Plus subscription service provides members with even more resources and features, including monthly fitness and nutrition reports, in-depth body composition analytics, exclusive fitness content, and – soon – a live chat function with a personal trainer.
AURA Plus costs $9.99 per month, or $79.99 for an annual subscription. AURA device users get a free six-month trial of AURA Plus. Visit auradevices.io/plus for more information and to register.
To access the AURA Strap 2 Media Kit for photos and more, click here.
ABOUT THE MISSION AND VISION OF AURA DEVICES
AURA DEVICES – A bold team of inventors develops science-based mobile devices to monitor health, wellness, and activity. We help our users achieve their goals and change health perceptions. We believe that everyone should know everything about their health on demand and use this knowledge to achieve their goals and lead a healthier life.