AUSTIN, Texas – (BUSINESS WIRE) – April 25, 2022 –
Blue Goji® announced that it has acquired the assets and intellectual property of associate health and wellness technology company Interactive Fitness Holdings (IFH). With this acquisition, Blue Goji will operate Expresso and CyberCycle exercise bikes.
The announcement comes as Blue Goji expands its offering to complement its Infinity treadmill system and existing GojiPlay® and GojiCare® services, the company said.
Expresso bikes were the first connected cardio equipment! Many of its innovative features – interactive games, virtual tracks with direction and change, dynamic resistance, and community-building tournaments – continue to lead the market today. Pairing Expresso bikes with GojiPlay and CyberCycle Bikes with GojiCare will lead to unprecedented innovations and Changing the rules of the game Opportunities for our mutual customers. “We can’t wait to showcase our products that support GojiPlay and GojiCare, and to share our new plan with existing IFH customers,” said Blue Goji CEO Coleman Fung.
With Infinity, Expresso and CyberCycle, Blue Goji will continue to revolutionize fitness as well as rehabilitation and new preventive health services through attractive, interactive and secure GojiPlay and GojiCare services and products. Expresso will be enhanced with GojiPlay Games, a growing collection of 10+ 2D (non-VR) and 8+ VR games, including custom and third-party games. CyberCycle will have GojiCare or GojiPlay benefits, depending on customer requirements. “With GojiCare, our customers can take advantage of our patented and patent-pending services and analytics for the rehabilitation and brain health needs of their customers,” Fung added.
“There is a deep commitment to the financial and intellectual resources that Blue Goji brings to the table that is truly user focused. The story or mission of Blue Goji is a ‘game changer’ for our partners around the world,” said Mark Orlag, Senior Revenue Officer/Vice President, Global Sales. In a statement, “Everything Blue Goji creates and represents represents a compelling new movement that the industry should be excited about.”
The directors and staff of IFH are excited to join the Blue Goji team. The company has committed to providing the necessary resources to support IFH’s existing partners and end users, and honoring the Fund’s original safeguards and support services. Blue Goji assumes this responsibility immediately. The company wants to assure IFH’s existing customers and end users that the service will only continue and improve from now on.
It is planned to continue the growth and development of all assets without delay. For more information, visit https://www.bluegoji.com/.
About Blue Goji
Blue Goji is a health and wellness technology company that started with a simple mission: to inspire health. Since then, the company and many others have realized that such an ideal vision is more complex and difficult to achieve. However, unlike most companies, Blue Goji has continued to invest in significant research and development efforts, including collaborations with researchers, clinicians, scientists, and students from a variety of universities and clinical clients. As a result, the company has created a unique, cutting-edge platform – the foundation for both the GojiPlay and GojiCare services – consisting of a HIPAA-compliant backend that supports multiple interactive games as well as engagement and community building, disease management tools, a robust set of data analytics, and a wide range of 2D, VR (Virtual Reality) and Game-like diagnostic and therapeutic games, (not to mention its ability to adopt and support the popular 3rd party -Party), as well as the unique and patented Infinity Treadmill. And with the addition of Expresso and CyberCycle Bikes, Blue Goji will now serve the widest range of customers and end users, regardless of age, gender or physical condition.
During the company’s challenging and rewarding development journey, Blue Goji has come to another simple realization: achieving good health and well-being goes beyond just exercising. To achieve truly good health, we need to be aware of our physical health as well as the health of our mind! Unsurprisingly, our neurons are so similar to our muscle cells that they can be trained or adapted due to their well-known malleability known as neuroplasticity. In addition, neural networks – how neurons communicate – play an important role when it comes to brain health. Finally, recent research studies have highlighted another important finding: cardio activities are most effective in promoting neurogenesis, even in the elderly! Therefore, Blue Goji believes that the best strategy for achieving and maintaining good health is to infuse cognitive challenges into our physical activities or vice versa. In fact, we can witness like this avatars In awe when we watch professional or Olympic athletes perform. However, for humans living in this stressful modern world, most of us do not have the time and resources to reach this ideal embodied state of existence. This challenge or opportunity primarily emphasizes Blue Goji’s original mission: improving health or, more precisely, avatar games!
View source copy on businesswire.com: https://www.businesswire.com/news/home/20220425005675/ar/
Contact: Kira Konstam, Senior Marketing Assistant for Blue Goji
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Keyword: Texas United States North America
Industry keyword: mobile / wireless technology for other sports, fitness and nutrition, program, physical therapy, cycling / cycling
Source: Blue Goji
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