If you have watched an episode of sweet magnolia On Netflix and find yourself dreaming of dreamy eyes on Maddie’s kitchen tiles instead of a Coach Cal smile, well, you’ve come to the right place for a design-obsessed. Since we’ve already tracked down where you can buy clothes from the show, we’re now channeling the Nancy Drew-style spy into designing the show’s warm and welcoming collection. You probably already know that most of the series has been filmed in and around Covington, Georgia, but did you know that many of the interiors (including The Sullivan Homes, The Corner Spa, and Maddie and Dana Sue Homes) are built from scratch on the stage? Talk to production designer Amy Holmberg and set designer Nick Morgan, both of whom already have backgrounds in the horror genre — who would have guessed? the citizens On why the Southern setting inspires the aesthetic, how they plan the spaces around each figure, and where to get all that cute decor. (Good news: a lot of it comes from budget-friendly sources including HomeGoods, Rooms to Go, Etsy, and Spoonflower!)
“sweet magnolia It’s a highly character-driven story that we’ve come close to [the design] With the intent to develop the characters’ spaces in ways that will enhance their personal stories in the viewer’s eyes,” says Amy. We’ve discussed each character at length with beloved show author Sheryl Anderson, right down to their hobbies, favorite foods, books, and artwork. “If you look closely, Amy notes that you can spot hints about each character in the design details.” Evidence of Dana Sue’s wild past can be found on her mantel and a display shelf hanging on the wall above, ‘Amy. Here’s the finer details about all this beauties.
Maddy’s Female Farm
The site used for exterior shots of Maddie’s home is an 1890s farmhouse—”one of the oldest homes in Covington,” Amy notes. To liven up the interior, the team adopted “a palette of soft warm neutrals and floral patterns, with accents of teal, coral, and more vibrant blues to keep it fresh,” Amy says, as well as a “chic but effortless blend of the latest furniture, and top-notch finds. Antique stores, family heirlooms.” Designer Nick Morgan also points out that there is a lot to be learned from those layers: “In Madi’s case, the most important story to tell was her family’s story, specifically their past and what their lives were like until where we find them now. All the pictures and ornaments, the different styles of furniture that were put together. Over time to suit her tastes and needs, the mess that comes with kids and teens, the kitchen that definitely saw some huge meals and activities, all of these things were there to show the foundation and the house she built an expansion – just to serve as a reminder that they’ll never be the same again.”
Get physical
kitchen tiles: Palazzo 12″ x 12″ in Antique Cotto Bloom from Bedrosians (you can find it in slightly different colors at Lowe’s!)
Green kitchen island/cabinet paint color: Sherwin-Williams 6191 contented
kitchen bar stools: At home, you find similar here
kitchen stove: Lacanche chagni classic
Living room / family room curtains: Catamarca Curtain (family room, find similar here and here) and Elora Sparkle Curtain (living, find similar here and here), both originally from Anthropology
TV console: American Heritage Furniture, Find It Here and Here
sectional blue: rooms to go
Living room tufted queen anne sofa: Ancient; Recovered in Shantung Rose Gold, find similar here and here
Original artwork (all over the house): Paintings by Kansu Borsuk (the illustrious artist behind Paula’s Magnolia painting), Photography by Stephanie Champagne and Simi Sweet Studio (kitchen and living room), Floral watercolors by Tori Wahlstrom (Maddy’s bedroom), Megan Polly Nespica embroidery artwork (Family Room, Maddies) Bedroom and mudroom) and folk art style bird paintings by Silly Goose Studio (mudroom).
Netflix
Dana Sue’s eclectic and daring house (and restaurant!)
“Dana Sue’s turn-of-the-century farmhouse has given us darker, more moody, earthy greens and purples with pops of cobalt blue, fuchsia, and rich golden yellow. Her home is cluttered with clutter, art and finds that express her personality and an open chef’s kitchen filled with creative gadgets.” cooking,” Amy says. (Since Dana Sue’s style is also reflected through her restaurant, we’ve included sources from Sullivans as well.)
Get the look of Dana Sue
bird motif wallpapers: helenpdesigns on Spoonflower
butcher block: Set of 2 different antiques purchased separately, look alike here
Sullivan’s Citrus Print Wallpaper: Vintage William Morris Color Block Print Custom US by Peacoquettedes Designs on Spoonflower
Packer Sullivan Bar: Cle’s Zellige tile in milled opal; Find similar here
Sullivan entry tile: Maharaja by New Ravenna
Netflix
Polished and modern Helen craftsman
Helen is all about the new and the modern—and thus, her contemporary renovation on the bones of an old Craftsman-style bungalow. “Helen’s world is the most together of the three, with luxurious furnishings on a palette of deep, almost black, blue and gray, and bold patterns,” Amy says. “The hues of natural pinks, yellows, and blond woods, and the textured textures of her contemporary look give off a cool feel.”
Get the look of Helen
hanging bed: Came with the website (try this for like)
Hanging pillows for bed: anthropologist
Grasscloth wallpapers: Came with the site. Try Serena and Lily for the same
woven wall hangings: anthropologist
Pictorial artwork: Tracy Morrell (local to Atlanta)
Abstracts: VictoriAterlier and Duealberi, both on Etsy
THE CALM & SOTHING CORNER SPA
Filled with “silky and soothing” paint colors, Amy notes that The Corner Spa was a complex design challenge, as the team had to recreate the detailed historical details of a Greek Revival home on stage. (The Covington, Georgia estate is actually a law firm.) “Our build crew, led by John Hare, did an amazing job installing numerous layers of molding and repeating the graceful curves selected for construction. Silky, neutral paint colors were fully utilized, with modern background detailing to create Some subtle patterns. Tiles played a big role in creating a spa feel, and an overall feeling of freshness and light. Plants were also an important factor, whether large floor plants or hanging plants, to keep what would otherwise be a claustrophobic architectural style feel alive” .
Get the look of a spa
Paint color (foyer): Sherwin-Williams 6204 Sea Salt
Paint color (cafe): Benjamin Moore OC-20 Pale Oak (with Jacobs tree background detail)
Paint color (exercise room): Sherwin-Williams 7571 Casa Blanca
Paint color (completely trim): Sherwin-Williams 8971 Shell White
Paint Color (French Doors): Sherwin-Williams 0032 Needlepoint Navy (to complete entry tile mosaic)
Wallpaper (Yoga Studio): Yukutori wallpaper from Farrow and Ball
light fixtures: Renewal mostly and anthropology
Entry tile: New Giverny Mosaic Design by Ravenna from Carrara marble
magnolia artwork: “The artwork was commissioned by Cansu Porsuk, a wonderful artist from Turkey we met on Etsy. Her work has inspired us so much and we ended up including 12 pieces on Maddie’s set and 3 on Dana Sue’s.” (Paula’s abstract paintings that appeared in her studio were also painted by Canso.)
caustic works: Katrina Martiniko
Watercolor: Elizabeth Baker
Art Deco prints: Georges Barbier
jade sofa: West Elm, find something like here
Cane chairs (near the entrance): Anthropology, find something similar here and here
fast fire design
We asked Amy (during a mock round of margaritas, of course!): Which one sweet magnolia The character is most likely…
… brakes for antiques?
“Dana Su and Maddie will make antiques for a regular weekend outing. Dana Sue can never miss an art outside, anything with an owl feel, cast iron pots are totally antique. Maddy has a nice place for vintage lithographs, plants and prints Old stone furniture in need of remodeling and refining
…shopping at HomeGoods?
“Maddy found some thefts at HomeGoods, like the linen armchair in her living room. She has a keen interest in design but also bargains. She has all the dance lessons, drama lessons, and baseball trips to consider.”
…decorating with family legacies?
“Maddy upholds that strong sense of family, in her children and the family she came from. She has classic pieces throughout the house, including a piano that definitely has a story. She also cherishes her children, with children’s legacy like the three hand-printed panels (one of each). kid) hanging in the kitchen above the living room door.”
…renew every three years?
Helen’s sense of modernity and femininity is an important element in expressing her personality. It embraces Serenity’s small town vibe but doesn’t want to define it.
…plant a garden?
All three! The Southern aesthetic has a lot to do with the outdoors. Maddie prefers petunias, begonias, and sunflowers because of their cheerful colors, Dana Sue would choose some herbs that are easy to care for but high impact in the kitchen (and cocktails) like Genovese Basil, marjoram, chervil and unusual mint, and Helen would choose something exotic and classic at the same time, such as Vibrant colorful dahlias.
…cuddling chintz?
Dana Su loves a little sparkle, shimmer, and fun in her eclectic decor.
… Eating a Needle Point?
Maddie might think about it, with a sense of soothing nostalgia. But we know with her three children the busy schedule to finish the project will be nearly impossible.
…watching HGTV party?
Maddy, loves DIY ideas. Although Helen probably takes a peek every now and then to make sure she’s headed in the right direction.
…Read the citizens
material! Her vibrant and lively style seems like a perfect match. (Maddy, subscribe to the mail.)
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