Gauri Khan Designs does not want to appear as a brand that is only limited to luxury design. We want more and more people to have access to our products,” Gauri Khan said about being a luxury brand
Gauri Khan wears many hats including her impeccable mastery of interior design. Her penchant for intricate detailing and meticulous craftsmanship beautify any dull-looking space and this makes her one of the most recognized names in the design industry.
The wife of Bollywood superstar Shah Rukh Khan and mother of three – Suhana, Aryan and Abram- Gauri has now joined The Designer’s Class™, an online learning platform, for their new Interior Design unit. It will enable students to understand the practical application of design theories to create aesthetic and functional spaces while putting their ideas and inspiration into realistic design. It was launched in September 2021 by Edutechtionalists India Pvt. Ltd.
Guri is excited to share her experience with the talented young students.
“Learning is a process that I have always been interested in and has helped me stay ahead of the industry so it will be great when I share my experiences in the field with all the future (student) designers. My collaboration with The Designer’s Class is a perfect and organic development of my love for learning and gives me a great opportunity to share my professional experiences. With people who love design as much as I do. I loved the whole concept which enables me to reach many people in different countries as well” first post In a virtual conversation.
This class concept was envisioned to make outstanding design education accessible to all across demographics, professional qualifications, and locations in the country. They have previously given training courses by fashion leaders and veterans like Abu Jani Sandeep Khosla, Masaba Gupta, Payal Senegal, Kunal Rawal, Arpita Mehta, Jayanti Reddy, Riya Kapoor and Tanya Gavri.
Samarth Bajaj, founder of the platform, says he started this program with a mission to disrupt and democratize design education around the world.
“Right now, traditional design education is very expensive, and in India, specifically, it’s getting a bit outdated. I feel the curricula need a revamp. Also, it’s not accessible because you have to go to brick and mortar universities and good universities are there. Only in a few cities per se. So what we’ve done with the designer class is we’ve made it accessible to anyone with a phone and a data plan, and you can access the courses to further improve your accessibility, it’s all self-learning so you can learn accordingly At your own pace,” he said.
Gauri also feels that digital learning has paved the way for a new way of acquiring knowledge.
“I feel the possibilities are endless. Yes, I understand the concern of parents (who feel that excessive digital consumption is not a good thing) but looking at the bigger picture, e-learning has made education and knowledge accessible to any child sitting in any part of the world,” said Gorey, who designed Homes to the most famous names including Mukesh Ambani, Roberto Cavalli and Ralph Lauren in a career spanning nine years: “Today anyone can capture any interest through digital learning, so the possibilities are crazy.”
Gauri, who launched her first concept store called The Design Cell in early 2014 in Mumbai and was also invited to showcase her designs at the prestigious Maison et Objet fair in Paris, is preparing to express her love for design through a digital conversation show.
And she’s clear that it’s definitely not a talk show.
“I want to stick to my field. I can’t suddenly become a talk show host, that’s not what I do. It’s something that is only associated with and limited to design. We talk about design and here is my comfort zone. We make,” the 51-year-old said. Things and it’s a creative show where we have creative people on board and we’re discussing design there as well, so I’m looking forward to that.”
Gauri also owns a design studio called “Gauri Khan Designs” which was launched in August 2017. Although the brand is seen by many as a luxury segment, she says that she does not want to appear as a brand that is only limited to luxury design.
When asked if she plans to create a collection for the public, she said, “Not really for the masses but we have a ready-made collection, so it’s not all about luxury and how only money can make a home beautiful. That’s not what we stand for. We stand for a beautiful and comfortable home where you live.” , where your family lives, which is your nest.
“Gauri khan designs don’t want to appear as a brand that is only limited to luxury design. We have a pre-line and we want more and more people to have access to Gauri Khan designs. We are open to different price points on projects. We are also coming out with a pre-line online very soon as People can see the prices that will all be on the website so people don’t assume it’s going to be X amount or Y amount. That’s the whole game plan and we’re looking forward to that by next year.”
She also feels that the interior design space has boomed like never before after COVID-19.
“People are always curious to know more about interior design after the COVID-19 situation. I think people are becoming more attached to their homes because this is where they have spent the most time in the last couple of years. They are becoming aware of that now,” said Gorey, who was also named as one. from luck 2018’s 50 Most Powerful Women magazine.
So what about internal trends?
“When I design a space it’s never about the directions but it’s about the space you’re designing for example – if it’s residential, is it a hotel, is it a restaurant, who is the end user, who is going to use it – is it. Orientation is one thing but I go with what It fits the client and what they will actually use on the project. I go with more practical sensibilities to the design and that comes first for me and that’s what I’m thinking.”
And finally, we’re seeing Gauri join the Instagram reel trend bandwagon of late, so are you enjoying this side of the digital age?
“Yeah. I enjoy it but I also don’t constantly look up on Instagram, I’m not obsessed with it. I see people get really crazy and check in, but I love being there just because our presence is really important to our work but we don’t just focus on that,” sums up this note.
Nivedita Sharma’s work experience includes covering fashion weeks in Milan, Pakistan, Vancouver, Hong Kong, Dubai and award jobs such as IIFA and TOIFA.
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