LEHI, Utah – (work wire) – Jane, the curated boutique marketplace featuring the latest fashion trends, accessories, home décor, children’s clothing and more, announced today that David John Smith has joined the executive team as Chief Technology Officer. Smith joins Jane to help shift the business away from a three-day fast-deal market to an evergreen model where sellers can offer products indefinitely. It focuses on building a world-class platform to support the more than 2,000 small businesses, owned by many women and minorities, that sell on Jane.
Smith has nearly 20 years of leadership experience creating technology solutions and developing high-performance software engineering teams. Most recently, Smith worked as Chief Technology Officer at Fashionphile, one of the world’s largest sellers of second-hand luxury products and re-trading partner with Neiman Marcus. Prior to Fashionville, Smith was Vice President of Technology at Nordstrom, and led global teams at TechStyle Fashion Group.
“As we prepare for Jane’s next growth phase, we are thrilled to welcome David to our executive team,” said Joanna McKenna, CEO of Jane. “David’s extensive experience leading technology and engineering teams in e-commerce and fashion makes him ideally suited to lead Jin’s technology transformation into a full-fledged third-party marketplace.”
“I am delighted to be appointed as Jane’s Chief Technology Officer and honored to lead such a highly talented group of engineers, product managers and designers,” Smith said. “I’m very excited about supporting Jane’s business model shift away from the deal site for three days and delivering a greater curated experience from evergreen listings.”
Smith’s appointment follows several years of explosive growth in Jane and a $40 million growth investment from Tritium Partners. As Jane continues to thrive, Smith will work with the team to build on the company’s $1 billion sales to date by implementing strategies that put the needs of consumers and sellers first. His team will focus on providing a highly structured customer experience that meets the evolving needs of consumers, while rolling out more tools and features for sellers.
Founded in 2011, Jane is a boutique marketplace that showcases the latest women’s fashion trends, accessories, home décor, children’s clothing, and more. With an industry-leading e-commerce platform, Jane empowers small businesses across the country — online sellers and brick-and-mortar stores — and helps customers stay on trend, all at amazing prices. Featuring hundreds of new products every day, Jane has everything you need to live your life at your best and most stylish. Seven-time Inc. Award Winner 5000, Jane was also ranked in Utah Business’s fastest growing list of companies and the U.S. Financial Times’ list of fastest growing companies for 2022. To find out more, please visit Jane.com, download the app in the Apple Stores or Google Play, or follow on Instagram.