Corus Studios Greenlights offers development deal with Alexandra Gater for new HGTV Canada show
Hand-poured candle newly launched from Gater Marks The beginning of a line of products focused on home decor and accessories
Gater will also be the face and host of the new IKEA social series produced by so.da in partnership with HGTV Canada.
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TorontoAnd 12 May 2022 / CNW / – Corus Entertainment’s Award-Winning Creator Agency Kane Society CanadaAnd soft drinkthe company’s premier social customer agency, Koros Studios¸ The company’s premium content studio that develops, produces and distributes lifestyle, unscripted, and factual content globally, and NlfanaCorus, the leading global producer, distributor, licensee, and dealer for Corus, has come together to launch a 360-degree partnership across social media, television, broadcast and marketing with home décor expert and creator Kin Alexandra Gater.
one of Canada Top home & DIY YouTubers, Gater is an editor, designer, and home décor expert focused on teaching millennials how to live in a home that looks stylish and beautiful, even if you rent. Joining Kin List in 2018 and witnessing the strength, timeliness and popularity of its content and brand, Corus is expanding its partnership with Gater to expand its brand into new areas and platforms.
Earlier this spring and in collaboration with Cardea Auset, a Canadian women-led company that sells botanical products that promote relaxation and rejuvenation, Corus and Gater launched a custom candle, The first set of products Focusing on stylish, affordable home décor and accessories from Gater. Named after her cat Lottie, the hand-poured candle is made with natural ingredients scented with bergamot with a hint of spice, pink grapefruit and warm vanilla. LOTTIE Candle is currently available for purchase online at cardeaauset.com. Nelvana operates as the global merchandise agency that implements Gater consumer products.
In addition to Gater Trade Lines, soft drink Gater will be shown on HGTV Canada’s social and digital channels, starting with a Dedicated social chain for IKEA. The series (4x:30) focuses on how to “make yourself at home” with an emphasis on the multifunctional options that consumers desire. People now need more of their homes not only as a place to relax but also to work, study, exercise and more. It will show how a living space can be transformed with different designs using IKEA furniture, accessories and accents and is due to arrive in July and will be supported by HGTV Canada’s social and digital platforms as well as Gater’s social platforms.
Transferring her popularity on social platforms to TV screens across the country, Koros Studios He also has green lit development deal, Work with Gater to develop a show concept for HGTV Canada. Integration opportunities may be available to brands if the development deal is green. For more information, contact the Corus Tempo team.
“Alexandra has established herself as a leader in creating meaningful content for millennial audiences that speaks to the current trend of decorating rental spaces in creative, elegant and affordable ways. We look forward to taking our partnership with Alexandra to the next level with exciting projects,” said Dervilla Kelly, Senior Vice President of Marketing & so.da, Corus Entertainment, like its new LOTTIE candle and the new social series signed with IKEA, will continue to grow its brand and presence in the industry.” Using Corus’ strength and brand-building experience, we are committed to investing in outstanding talent by providing new opportunities. To grow through licensing deals with Nelvana, merchandising on owned social and digital channels, branded partnerships with so.da, and a development deal with Corus Studios.”
“I am thrilled to be expanding my Corus relationship with this 360-degree partnership. When I started my YouTube channel, I could only dream of one day having a HGTV show and it’s surreal to be even closer to realizing that dream,” she said. Alexandra Gater, Kin Creator. “The Kin and Corus community have been instrumental in providing the opportunity for my business to grow exponentially. I can’t wait to see what we accomplish together in this next chapter.”
The Kin community works closely with its list of creators to research and provide them with unique business opportunities. Their goal is to help build their own brand while inspiring and engaging audiences with personalized content across a variety of topics including fashion, health and wellness, travel, entrepreneurship, food and more. With one of the largest databases of influencer marketing in the country, Kin Community offers customers a dynamic range of experiences and audiences for them to find the perfect match for their customized campaigns.
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About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high-quality brands and content across platforms to audiences around the world. Engaging the Audience Since 1999, the company’s portfolio of multimedia offerings includes 33 specialty television services, 39 radio stations, 15 traditional television stations and a range of digital and streaming assets, animation software, technology and media services. Corus is a globally acclaimed content creator and distributor by Nelvana, an expert in world-class animation studio in all formats and Corus Studios, a globally recognized producer of written and unscripted content. The company also owns an innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, a leading supplier of 2D animation software Toon Boom and children’s book publisher, Kids Can Press. Corus Global Television’s premium brands include W Network, HGTV Canada, Food Network Canada, Magnolia Network Canada, The HISTORY® Channel, Showcase, Adult Swim, National Geographic, Disney Channel Canada, and YTV, Global News, Globalnews.ca, Q107, Country 105 and CFOX, along with Canadian widely distributed broadcast platforms STACKTV, Nick+, Global TV App and Curiouscast. For more information visit www.corusent.com.
About the ken community
Kin Community Canada are experts in influencer marketing and social media strategies and represent many of Canada’s top lifestyle innovators including The Local Geek (2.3 million), DIY Mommy (1.2+ million), and Hot Food (825 K), and Alexandra Gater (516.5 K). Working alongside Corus, Kin uses data and trends to help brands develop cohesive campaigns that benefit from the network creator’s highly engaged audiences as well as tap into the broad base of creators vetted by Kin. Corus Entertainment acquired Kin in the spring of 2019. For more information, please contact Kin Partner Inquiries ([email protected]) or visit www.kincommunity.ca.
About so.da
so.da was born socially – only other agencies have adopted it. We’ve come up with Hashtag Town’s tossed memes, and now we’re a long, full-service shop. We’ll have your PR, strategy, and creativity available to you all day, then we’ll do production, analytics, and talk to influencers all night. we serve Canada Leading brands in categories like Food, Lifestyle, Entertainment, Technology, Fashion and more – but we haven’t forgotten how 🎉🥳. For more information, visit www.sodashop.ca or email [email protected].
About IKEA Canada
Founded in 1943 in SwedenIKEA is a leading retailer of home furnishing, offering a wide range of functional and well-designed home furnishing products at prices so low that as many people as possible can afford them. IKEA Canada is part of the Ingka Group, which operates 374 IKEA stores in 30 countries, including 14 stores in Canada. Last year, IKEA Canada received 22.9 million visitors to its stores and 178.4 million visitors to IKEA.ca and the IKEA app. IKEA Canada runs its business through the IKEA vision – to create a better everyday life for the many people and does so through local community efforts and sustainability initiatives. For more information about IKEA Canada, please visit IKEA.ca.
Source: Corus Entertainment Inc.
For more information: For media inquiries, please contact: April Lim, Sr. Publicist, Corus Entertainment, 416,860.4216, [email protected]; Stacy Grimshaw, Director of Advertising, Corus Entertainment, 416.479.6082, [email protected]
