Mayor Michelle Wu today announced the extension of the Boston All Inclusive campaign, encouraging tourists to visit the city of Boston. The campaign is anchored in a video that showcases the diversity of Boston. It highlights Boston’s multicultural local economy and promotes the city as a welcoming and diverse destination with rich cultural enclaves and many untold stories. The goal of the campaign is to increase awareness and encourage travel to Boston neighborhoods by diverse local and international tourists. The campaign highlights many local, minority-owned and minority-run businesses and organizations. the Boston All Inclusive The campaign was created by contractors Colette Phillips Communications, Inc., the Greater Boston Convention and Visitors Bureau and Proverb in partnership with the City of Boston.
“When we see our collective connection and shared prosperity as the ultimate goal, we are all stronger,” he said. Major Michelle Wu. “We all benefit from more tourism coming to Boston. There is something special for everyone to come and experience here. We want visitors to experience the vibrancy of all of our neighborhoods.”
Boston All Inclusive is a tool to boost Boston’s travel and tourism industry in response to the economic impact of the pandemic. Tourism has traditionally been the third largest industry in Boston and the state. In 2019, the Boston metropolitan area received 19.9 million domestic visitors and 2.9 million international visitors. In 2020, COVID-19 devastated the Boston hospitality industry and affected a variety of ancillary industries, including restaurants, recreation and entertainment, and the hospitality industry, which had a 14.3% occupancy rate in Boston. The loss of foot and travel traffic in the City had a particularly severe impact on restaurants, with sit-down dining 75 percent below January levels on weekdays and 63 percent below on weekends. This recession hit minority communities particularly hard, as a large percentage of hospitality industry workers are from BIPOC communities.
The City of Boston awarded $1.495 million for the second phase of the campaign, through a combination of federal ARPA and City operating funds. The campaign will feature integrated digital marketing across various social media platforms, as well as print, radio and video components. The campaign will take advantage of a new partnership with several local NBCUniversal television stations.
“With an emphasis on spurring an inclusive economic recovery from the pandemic, the All Inclusive campaign allows us to reimagine how Boston is perceived locally and around the world,” he said. According to Idowu, Head of Economic Opportunity and Inclusion. “I am excited to launch Phase II of the campaign and showcase all that this city has to offer.”
Colette Phillips Communications, Inc. (CPC), an award-winning marketing and communications firm and the first BIPOC woman-owned public relations firm in the City of Boston; Proverb, an award-winning, minority-owned, Boston-based creative branding, design, and advertising agency comprised of 25 talented, diverse, and strategic creatives; and the Greater Boston Convention and Visitors Bureau (GBCVB), the city’s marketing and visitor services organization, created the campaign.
“This campaign is about celebrating, elevating and amplifying ‘Best of Boston,’ through its rich and vibrant diversity, which is reflected in the people, neighborhoods, small businesses, arts and culinary ecosystem,” he said. Colette Phillips, President and CEO of Colette Phillips Communications.
“GBCVB is excited to participate in the evolution of this important campaign,” said Martha Sheridan, President and CEO of the Greater Boston Convention and Visitors Bureau. “We have built tremendous momentum since launching this equitable recovery initiative a year ago, and we remain focused on how to tell a broader, more authentic and more inclusive Boston story that uplifts every neighborhood and speaks to every demographic. of potential visitors. ”
“Boston started championing representation nearly 250 years ago,” he says. CEO and founder of Proverb, Daren Bascome. “We see this campaign as a new installment in that tradition. Some may say that the all-inclusive version of Boston looks different. Many will say that it is more familiar. Either way, Boston is a magical place. People have always come here to improve and do better. Proverb is proud to be a part of telling the inside story of the people who make up our city.”
“We are excited to join the City of All-Inclusive Boston effort to help shine a light on our diverse communities and the vibrant small businesses that shape our neighborhoods across all of our station platforms,” he said. Chris Wayland, President/General Manager of NBC10 Boston, Telemundo Boston, NECN and NBC Sports Boston. “We know all too well how unique our city and neighborhoods are, and through this campaign, we can’t wait for others to not only learn about our neighborhoods, restaurants and cultural attractions, but see why they make our city and our region are so great. ”
In the first phase of Boston All Inclusive, the show generated over 57 million overall campaign impressions, recorded 1.16 million video impressions, a 400% increase in web traffic, and 1.1 million social media impressions, including 18,600 views On Instagram. All Inclusive Boston’s website is www.allinclusivebos.com.
The objective of Boston All Inclusive is to highlight the vibrant small businesses, local attractions and eclectic offerings of neighborhoods throughout the city.
This initiative is overseen by the Mayor’s Office of Economic Opportunity and Inclusion and contributes to the City’s commitment to creating a more equitable Boston. Colette Phillips Communications received the largest non-construction contract ever awarded by the City of Boston to a MWBE in 2020. Eighty-four percent of the subcontractors hired for the campaign are minority- or women-owned businesses, creating a equitable tourism model that has won the campaign’s international awards, including Best Local Awareness Program for Diversity, Equity and Inclusion at the inaugural Anthem Awards and Best Creative Destination at the Creative Tourism Awards. The Campaign has generated more than 4,000 new visits to the city of Boston since January 2021, according to data from Arrivalist.
List of subcontractors who identify as Black, Latino, LGBTQ+, or women-owned:
Learn more about the All-Inclusive Campaign in Boston by visiting allinclusivebos.com.
Follow us on social media with #AllInclusiveBos.
Colette Phillips Communications (CPC)
Colette Phillips Communications (CPC) is an award-winning marketing and communications company and the first public relations firm owned by a person of color and a woman in the city of Boston. CPC has been at the forefront of diversity, equity and inclusion coaching, training, consulting and multicultural communications since 1986. CPC has represented and served as a trusted advisor to more than twenty Fortune 500 companies, public and non-profit sectors. profit.
Proverb
Proverb is a minority-owned agency located in the South End that focuses on building powerful brands and creating a more thoughtful world around us. They partner with innovative real estate developers, cities, hotels, museums, architects, hospitals, and other organizations seeking to transform the built environment. Proverb’s diverse creative team takes a deep, research-driven approach because the brands they create make an impact today, but they also help shape the culture and economic vitality of tomorrow.
Greater Boston Convention and Visitors Bureau
The Greater Boston Convention and Visitors Bureau (GBCVB) is the official sales, marketing, and visitor services organization charged with developing meetings, conventions, and tourism-related businesses to enhance the economy of Boston, Cambridge, and the greater Boston area. The GBCVB is a membership-driven, not-for-profit sales and marketing organization of nearly 1,200 member companies throughout New England that depend on the visitor economy for their own success and growth.
NBC10 – Boston
NBCUniversal Local is home to the largest bilingual television newsrooms in the nation’s top television markets. The partnership will provide content on air, online, and across social and digital media, reaching audiences and neighborhoods in Boston, Philadelphia, New York and beyond.
