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OxeFit has raised money from a few famous athletes to support technology-based home exercise equipment.
Professional golfer Dustin Johnson and Galen Ramsay of the Los Angeles Rams are joined by other athletes who have invested in Plano, Texas.
The athletes are joining other notable investors, including Dallas Cowboys quarterback Dak Prescott, former Los Angeles Dodger Matt Kemp and Toronto Raptors’ Tadeusz Young.
The company will use the new money – the total amount of which has not been disclosed – to bring the XS1 AI-powered fitness and health system into consumers’ homes. The company launched its in-home AI-powered XS1 system, in late 2021.
After seeing huge investment interest from professional athletes, OxeFit recently filed a new round, raising the overall
The company’s financing of more than $35 million. The company also said it had exceeded its unspecified sales target in the first quarter of 2022.
“The ability to mix strength and cardio in the same workout on the same machine is groundbreaking, and allows for more creativity in my daily workouts—which is what caught my eye with OxeFit,” Ramsay said in a statement. “Both the commercial and consumer versions of the OxeFit systems give you everything you need to reach peak performance from your training facility or living room.”
Johnson will help publicize the machine as he shares his journey to develop his personal fitness routine.
“Strength and fitness have always been a huge priority to me and have allowed me to truly rise to the occasion. Consistency is key, both at home and in the gym,” Johnson said in a statement. “The OxeFit platform is unlike anything I’ve trained on before. Not only do I have choices when it comes to strength and cardio, the XS1 gives me the data and feedback I need to keep improving every day.”
OxeFit currently offers two products, the XP1 and XS1. The company launched XP1 in April of 2021, a
Professional system used by elite coaches, rehabilitation facilities, professional athletes, universities and
sports teams.
OxeFit CEO Mohamed “Rab” Shanableh targeted professionals first and now plans to go after consumers looking for the best at-home fitness. Last December, the XS1 launched as an AI-powered cardio and strength training system in a single, at-home workout experience.
“We are excited to support the community of professional athletes. The addition of Dustin and Galen to our team of investors underscores the need — and the excitement — for smarter, more versatile fitness regimes at home,” Schnabla said, in a statement. “From day one, we have been committed to bringing professional-level training into the homes of consumers in an incredibly unique way.”
XS1 is available for purchase on OxeFit.com with select payment options available. I asked what would happen if I had an accident and broke the screen. The company said the OxeFit has several safety features, starting with automatic weight discharge if the bar is tilted in a position that the device can identify as uncommon. It also has an emptying feature that empties all of the weight after seven seconds of non-use.
OxeFit has 68 employees. Schnabla started the company because he was interested in developing a fitness machine that should be simple, fun, and not intimidating. He wanted to revolutionize the way athletes train, with science and technology that pushes the boundaries of what’s possible when you have the right data.
He started with the design of the first B2B fitness platform from OxeFit XP1 that is controlled via the cloud but can handle the requirements of a professional and commercial setup. Late last year, OxeFit’s first consumer product was launched, the XS1, which allowed the company to take all the cloud functionality from the XP1 and apply it to the XS1 so consumers can use the latest OxeFit innovations in the comfort of their own home.
The XS1 combines strength training, cardio, balance and immersive interactive fitness training all in one device. It is the only in-house fitness system that offers the same level of full-body, multi-functional training as those found in professional training facilities while leveraging robotics and artificial intelligence to provide personalized insights and training that allows users to control their own journey to a stronger life.
The XS1 costs $3,799. XP1 is a B2B fitness model and starts at $42,500.
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