Rug Seller has rebranded to Luxury Home Design Group to reflect its expansion as it develops into a multi-brand retailer of home accessories. The company now operates four distinct home and indoor e-commerce brands under the LHDG umbrella, which include TheRugSeller.co.uk, Shabby.co.uk, LuxeTapi.com and UltimateGrass.co.uk.
The move follows the recent acquisition of the home appliances business Shabby.co.uk in March of this year by LHDG owner Daniel Prendergast. The entrepreneur, who created TheRugSeller.co.uk in 2007, had already added Ultimategrass.co.uk to the limited company more than five years ago followed by LuxeTapi.com which specializes in designing the brand’s home appliances in 2020.
With a background of 15 years in retail, Prendergast has grown the LHDG Home Appliances portfolio into a successful turnover of £9 million, employs 25 employees and operates out of a head office and three warehouse buildings in Manchester.
Over the past two years, the business has experienced tremendous growth, continuing to operate during periods of closure and by investing heavily in warehouse facilities and inventory to meet the increasing demand.
Fast-paced progress has also been made with the addition of new categories to the Rug Seller e-commerce platform – including bedding, pillows, wallpaper, and paint. The brand has attracted many high-profile brands – many of which are choosing only a small number of retail partners in an effort to protect reputation. Her designer brand partners now include well-known brands such as Brink & Kampmann, Orla Kelly, Clark & Clark, Morris & Co., Ted Baker, Sanderson, Calvin Klein, Louis de Portere, Sion, Christian Lacroix, Apis Habidcourt and many more.
Prendergast is now looking to establish Luxury Home Design Group in the sector as one of the leading online retailers of multi-category home appliances. He says:
“We have experienced a period of sustainable growth that has been driven in part by the pandemic. But as a well-established and robust e-commerce retailer, we have been in a position to meet this growing customer demand, expanding our operations to meet the increase in customer demand and positioning us to us by acquiring the business and expanding our category offerings even further.
As such, the brand reflects today’s workplace with a family of four distinct homeware brands, a multi-category approach to the sector and an ambition to grow even further.
“We have strengthened and grown our relationships with a number of designer homeware brands including Orla Kiely, Morris and Co and Ted Baker, as well as offering customers a selection of products not readily available on Main Street. We are in an unparalleled position to offer shoppers an eclectic range of products that are not readily available on Main Street. A huge range of options when renovating and furnishing their homes with accessories, furniture and wall coverings for all budgets and tastes.”
In addition to direct selling to consumers, the company supplies architects, interior designers, boutique hotels, and television companies.