Search Engine Optimization (SEO) can be confusing and difficult to understand, let alone master. I’ve seen a lot of clients struggle to put SEO on the right track and stay on top of both key tasks and best practices in my role as Vice President of Programs and Development at Constellation1. In this post, I share three important tips a brokerage can take today to start ranking higher.
There is no magic formula for a higher order. SEO success depends on two things: mastering the basics, and then managing dozens of ongoing and ever-evolving tasks. A little bit of work every day will go a long way. One of our clients saw a 2000% increase in organic web traffic after partnering with us to revamp their website. Read on to learn about some of the things we helped them with.
1. Optimizing the splicing structure
For sites to rank well, navigating them should be easy. Search engines fulfill their customers’ requests for information: If your website doesn’t do that, or makes it hard to find information, search engines won’t trust your site or send users to it.
Check your website for clogged pages that search engines hate. You can use a tool like Google Analytics User Flow Reports. If you find any, add outbound links, social media tools, or refer to other high-value pages on your website. You can also create or improve your own sitemap, so that crawlers can index your site more easily.
2. Improve existing content
If your website architecture is really robust and your content is properly tagged and rich with keywords (headings, meta descriptions, canonical tags, etc.), then you are already on top. If not, master these basics before moving on to the next step.
Once you’ve set your content basis, you can improve your ranking by adding or updating the content crawlers you’re looking for, including popular real estate keywords, demographics, neighborhood, and “community marketing” content. Crawlers are always looking for new content, so update your pages regularly.
3. Reduce download time
Fifty percent of users will leave your site if it takes more than three seconds to load, according to Google. There are many easy ways to help your page load faster, such as improving the image size and replacing scripts or plugins that take a long time to load. Your IT team or website provider can help you decide which modifications will provide the best results.
Bring your website vision to life
Your website needs to be fully optimized to ensure your brokerage is successful in 2022 and beyond. Technology that powers SEO is just as important as beautiful design and visuals: it’s the brain behind your website, helping consumers find you.
Constellation1 websites range from agent to brokerage to franchise level websites with all the brains you need for a successful SEO strategy.
We continually invest in our platform and conduct third party audits to improve our platform.
We make sure our team stays up to date with the latest best practices so that they can show our clients how to implement them.
For more information on optimizing your website, visit Constellation1.com.
About Constellation1
Constellation1 provides front office and back office solutions and data services to real estate brokerages, franchises, and MLSs across North America. Constellation1 is your source for real estate technology. Constellation1 is a division of Constellation Web Solutions Inc. and its subsidiaries and is part of the Constellation Real Estate Group.
