New data on travel in 2022 shows that people aren’t just waiting for their next vacation, but there’s a lot travel enthusiasts want to give up to make sure that happens.
According to the American Express Travel: 2022 Global Travel Trends Report, conducted by Morning Consult with 2,000 travelers in the United States and 1,000 travelers in Japan, Australia, Mexico, India, the United Kingdom, and Canada, between February 3 and 11, 65% of respondents would prefer to take their dream vacation. Instead of buying a new car.
Even if COVID-19 is still an important consideration, 74 percent of respondents globally indicated they would be willing to book a flight for 2022, even if they ended up canceling.
Travelport, a global technology company for travel suppliers around the world, conducted its own survey by Toluna Research, with over 2,000 respondents from the US, UK, Australia, Hong Kong SAR, India, Singapore and the UAE, and found additional items from people about The world is ready to give up travel for six months or more.
According to Travelport, 71 percent of respondents will give up concerts, 64 percent will stop buying clothes, 63 percent will give up spa treatments, 60 percent will give up going to the movies, and 53 percent will stop exercising Sports and 36 percent would stop eating in restaurants.
“Although the past two years have been quite challenging, the global travel industry has regained more than 50 percent of its total activity by the end of 2021,” said Jane Cato, chief marketing officer of Travelport.
If this trend continues on the same path, it could reach 85 percent of the recovery by the end of this year. The pent-up desire to travel is strong. The results of the latest survey clearly illustrate this, highlighting the number of indulgences people are willing to sacrifice in order to travel again.”
How much will people really travel in 2022?
According to the American Express study, 62 percent of respondents plan to take two to four trips in 2022, and 76 percent of respondents agreed that they plan to travel with family more this year than they did in 2021. For Canadians specifically, 69 percent of Canadian respondents plan to spend more time traveling with their families this year.
“After emerging from the pandemic, we’ve seen a reprioritization of values, and spending time with loved ones high on the list,” said a statement from Chris Gabaldon, Senior Vice President, Luxury Brands, Marriott International.
“The traditional family vacation has expanded to become multi-generational and includes the extended family, as our guests desire to reconnect and engage. At all of our hotels, we are seeing a demand for educational and entertainment experiences for all ages as families look to create new memories together.”
However, 49 percent of millennial travelers would like to take a solo trip in 2022.
Vacation dream on the horizon
With travel enthusiasts forced to stay put, as expected as restrictions ease globally, 2022 is set to be the year travelers spend their dream vacation.
According to an American Express study, 55 percent of respondents would like to book a once-in-a-lifetime vacation this year, with this measure rising among younger age groups, up to 67 percent among millennials and 65 percent among Gilders.
The survey found that 72 percent of respondents agree that the pandemic has made them appreciate less popular domestic travel destinations, and with travelers accustomed to vacationing closer to home, 72 global respondents plan to spend more money on domestic travel.
Wherever travelers go, 78 percent of respondents want to have a “positive impact on the community they visit,” which includes thinking about places with a commitment to environmental sustainability efforts, dining and shopping at small businesses, visiting national parks, experiencing a farmers market and participating in more. of outdoor activities.
“The past two years have demonstrated how special exploration can be, as well as the weight that our travel decisions carry for local communities,” said Audrey Hendley, president of American Express Travel.
“Looking ahead, travelers make decisions with purpose in mind – from understanding where their money is going to finding time to connect with loved ones. We’re excited to see what the future brings.”
