Bed Bath & Beyond, like a lot of the big box stores, is a small bag in terms of branding. They have quality brands (including several that we tested in the review), and are great for gifts, wedding registries, and more, but they also have many brands you may not have heard of yet.
Big stores aren’t necessarily known for their own fonts, but you’ve likely purchased products from their own labels before. Bed Bath & Beyond has launched ten of its own brands over the past few years, including maximum homeware brands, home furnishing retailers, and more—here’s the details.
What can you find among the special brands of Bed Bath & Beyond?
Bed Bath & Beyond is currently home to ten owned brands. Most brands feature home goods, in styles ranging from minimal to max comfort. Studio 3B, for example, is home to modern, contemporary furniture in neutral colors, while Bee & Willow places more emphasis on decorative and comfortable touches. There are also a few brands that focus on bedding and linens, such as Nestwell.
Most of the household brands within the Bed Bath & Beyond owned retail group of brands for much less than the brand name brands. When you look inside the brands themselves, you can find prices as low as $6 for home decor, bedding starting at $30, and more.
Beyond+ members can also save big on Bed Bath & Beyond private labels, since most, if not all, products in the lineup qualify for deals and savings. Plus, a lot of the household items they come from are featured at Bed Bath & Beyond wedding registry services, so if you’re thinking of updating your home setup after your wedding, you can usually find great deals, and you can apply to many wedding franchises. Register for your purchases.
We’ve broken down each of the private labels below, and what they have to offer Bed Bath & Beyond shoppers.
1. Studio 3 B
Studio 3B is home to contemporary furniture and modern home accents, from faux succulents to neutral blankets. You can also shop the furniture collection, which features mid-century modern options like a faded wood vanity, a gold-tone bar cart, and more. You can even get a neutral rug on the cheaper end of things.
Shop Studio 3B at Bed Bath & Beyond
2. Everhome
Everhome offers neutral and easy-to-style home goods, including essential patio furniture for summer and spring. Find café seating, indoor/outdoor linens like pillows, and more options to spruce up your backyard or patio.
Shop Everhome at Bed Bath & Beyond
3. Bee and willow
Is hygge still a thing? Bee & Willow Home features cozy farmhouse-style home goods designed to evoke Mother Nature. Shop ingeniously decorated flower pots, elegantly patterned rugs, curtains, and much more.
Shop Bee & Willow Home at Bed Bath & Beyond
4. Simply necessary
Simply Essentials is the home of, you guessed it, basic and simple household essentials. The brand is not as stylized or specific as many of the other brands in the group, but it does offer simple, well-reviewed products designed to complement customers’ homes and provide utility. Find basics like pillow protectors, muslin curtains, dish sets and more.
Simply Shop Essential at Bed Bath & Beyond
5. H for happy
H for Happy is more rotating than most owned brands at Bed Bath & Beyond, offering seasonal décor for your home. Right now, the brand is introducing the Easter collection for the first time, which includes bunny-shaped doormats, table runners, napkin rings, and more.
Shop H for Happy at Bed Bath & Beyond
6. Wild Sage
Are you trying to get into the mushroom wave? Wild Sage might have something for you. Furniture and decor from the brand emphasize warm, whimsical colors and patterns, with metallic accents scattered throughout. You can find shower curtains with fun prints, candles, pillows in bright colors, and more.
Shop Wild Sage from Bed Bath and Beyond
7. Squared Away
Squared Away has many college dorm rooms that can benefit from and benefit from. If organization is your thing, you may find yourself shopping Squared Away’s selection of home organization tools, from hangers to storage carts and beyond. We reviewed Squared Away last year, and our reviewer concluded that the group offered elegant and smart organizational products that provide affordable alternatives to other organizational brands.
Shop Squared Away at Bed Bath & Beyond
8. Our table
Our table is home to serving utensils, dinnerware, cooking utensils, pans and more. Notably, our table features flat rates on starter dish sets (perfect if you’re planning to relocate or go to school in the near future), well-reviewed kitchen utensils like the $40 stainless-steel multi-cooker and a cast-iron Dutch oven Worth $60. .
Shop our table at Bed Bath & Beyond
9. Nestlé
You can also purchase Nestwell at Bed Bath & Beyond. Nestwell is a bathroom and bed lineup that features soft sheets, pillows, duvets and sheets designed to help you sleep better — there’s even a test you can take to determine which of their products will help you sleep better. You can find luxury fabrics for bedding, such as sateen, organic cotton, cotton, and more.
Shop Nestwell at Bed Bath & Beyond
10. Marmalade
Marmalade is one of the newest brands from Bed Bath & Beyond. The brand features furniture and decor designed for kids of all age groups, from toddlers to teens. If you are looking to decorate your children’s bedrooms, you can get cute and comfortable duvet covers, bedroom sets, pillows and more to suit your children’s tastes.
Shop marmalade at Bed Bath and Beyond
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Prices were accurate at the time this article was published but may change over time.