Graya, the luxury home builder and now residential real estate developer, has been given the go-ahead with its second luxury residential project in Brisbane’s inner ring.
They will soon be launching Canvas, a collection of just 21 two-, three- and four-bedroom apartments in the coveted riverside suburb of Polimba.
Speaking recently to Urban, Rob Gray, who co-founded with his brother Andrew Graya in 2013, said they were drawn to the Love Street location due to its proximity to the Oxford Street lifestyle district.
Dividing it into three levels allowed them to create something more affordable than what they would normally make in a memorial home space, Gray said.
“We’ve seen value in being able to bring something to one of Brisbane’s largest suburbs without pricing the majority of the market as we do in the single-home space,” said Gray.
“Most GRAYA supporters now have a change to owning one for themselves.”
The canvas will accommodate the level of rooftop amenities with the standout feature of the infinity pool and spa. The rooftop offers views of Brisbane’s central business district.
Graya has a long line of stately homes built to her name, setting a number of street and suburban records in the past few years.
But the transition to multi-resolution has been on the table from day one.
“We always wanted to delve into multi-resolution, it was just a case of timing,” Gray said. The team builds around 12 luxury homes a year in some of Brisbane’s best suburbs.
The first mixed-use development, Maison in New Farm, was just five full-floor luxury apartments all off plan sold for an average price of $3.2 million, with sales ranging from $2.8 million to $4.3 million.
Gray says canvas buyers should have confidence in the resale value of Graya’s product. The Maison apartment that sold the plan for $2.9 million in 2020 resold earlier this year for $5 million.
Gray adds that in the current turbulent times regarding the problematic construction industry, those developers who are also building their project, will eventually deliver.
“There will be a real shortage of supply in the coming years, as developers who also build do not face the same kinds of challenges as those who have to hire an outside company to build the project,” Gray suggested.
“There’s also the fact that as a developer and builder, it’s our job to think about every aspect of development. Sometimes when the developer isn’t the builder, the details can be missed.”
They had a canvas design office, with a brief to create the Graya homes in the sky and to create the best unit block in the suburb..
“The ^proberts popped up for us after it installed the luxurious stock of owner and occupier,” Gray said, adding that their last 10 designs, which included Glasshouse, Thornton Residences, Cala Dei and Natura, have been very successful.
Graya’s long standing reputation has caused them to receive a number of inquiries from former customers, or friends of former customers, who know the Graya brand and have seen what they have produced over the years.
The name canvas is derived from the art world.
“We try to make each project as a work of art,” Gray said, adding that the canvas facade was so unique, and some intricate details they introduced into the rest of the building, that the word canvas was a fitting name for the project.
Canvas sales will be handled by Motiv’s Carly Cottam, with a launch expected in late June.