Walnut Creek, California – (work wire) – Häagen-Dazs is proud to announce the unveiling of its new store design with the grand opening of its Walnut Creek, California location. This elevated update of Häagen-Dazs® stores showcases the new look of Häagen-Dazs®, launched in 2021 with the “That Dazs” campaign and updated packaging design.
The new design features bright, bold colors, ice cream-themed murals, updated team uniforms, and modern lighting and seating. The Walnut Creek mural was designed by Brooklyn artist Jade Purple Brown, a Häagen-Dazs® brand partner since 2021. The character of the Häagen-Dazs® brand is expressed throughout the stores with thoughtful and hidden design touches, such as coffee beans, vanilla flower and chocolate notes. Found in redesigned textured wallpaper and modern 3D-printed pieces of vanilla, strawberry, and caramel displayed on shelves.
The new store design reflects the larger #ThatsDazs brand initiatives, launched in 2021 with content from a mix of talented creators, taste makers, and consumers who share their personal interpretation of luxury – because whatever luxury means to you, #ThatsDazs. In addition to Häagen-Dazs® partnerships with a diverse group of innovators from diverse backgrounds, the brand will also continue to raise the bar for marginalized creative communities this year as part of the company’s $1.5 million commitment over three years.
“We are even more excited to share our newly designed Häagen-Dazs® Shop, which highlights our extensive and fun ice cream mode, inspired by our #ThatsDazs campaign. We are proud to highlight artists and creators like Jade, who embody the pioneering spirit of our founders,says Rachel Gavin, Marketing Director of Häagen-Dazs®.
This reconfiguration effort was inspired by the creativity and passion of the founders of the Häagen-Dazs® brand, who immigrated to the Bronx, New York from Poland and turned the best ingredients into a luxury for everyone to enjoy. In a similar spirit to the founders of Häagen-Dazs®, current franchisees across the country are a group of dreamers, doers and hard-working small business owners, aiming to enrich their community with a taste of accessible luxury.
Walnut Creek, California, is located near Dreyer’s Grand Ice Cream headquarters in Oakland, California. Community members are invited to visit Broadway Plaza to admire the new store design while enjoying irresistible creations made with Häagen-Dazs ® ice cream and premium sorbets, including That includes favorites like Cookies & Cream, Dulce de Leche, and Belgian chocolate.
“We are excited to launch the updated Häagen-Dazs® Design shops in our local Walnut Creek. The grand opening will be something special for our team, the transformation has been a tireless effort, and we are very proud of the new design,says Adam Hanson, President of Häagen-Dazs® Stores.
The new store design will begin to spread across franchise locations nationwide moving forward. For more information about Häagen-Dazs® and the #ThatsDazs campaign, visit www.haagendazs.us.
About Häagen-Dazs® stores:
First Häagen-Dazs® The store opened in Brooklyn, New York in 1976, giving consumers a new outlet for the finest Häagen-Dazs products.® Excellent ice cream. Today, Häagen-Dazs® The store system in the United States consists of more than 200 Häagen-Dazs companies® The Häagen-Dazs . franchised stores® Shop Company, Inc. Häagen-Dazs ., which proudly offers premium quality desserts starting from Häagen-Dazs® products. For more information, please visit icecream.com/us/en/brands/haagen-dazs/shops/, join the company’s fan page at facebook.com/HaagenDazsUS, and follow the brand at @HaagenDazs_US.
About Häagen-Dazs®:
Häagen-Dazs was founded by Robin Matos in 1960 with a mission to transform simple flavors and the best possible ingredients into an extraordinary ice cream experience. True to tradition, the brand is committed to using only the highest quality ingredients to create the world’s first premium ice cream that everyone can enjoy. Today, the Häagen-Dazs® brand serves ice cream, non-dairy frozen desserts, syrups, and bars all over the world. In the US, Häagen-Dazs operates under Froneri, a joint venture focused on ice cream, created by Nestlé in 2016 with PAI Partners. In the United States, Froneri operates as Dreyer’s Grand Ice Cream, and is based in Oakland, California.
HÄAGEN-DAZS® brand is used under license. © HDIP, Inc.