The Bachelor star Sam Wood sells fitness business for $71 million

Sam Wood, the former bachelor, has sold his fitness program, 28, from Sam Wood, for $71 million.

The Melbourne-based personal trainer and entrepreneur, 41, has sold the software to myDNA, which provides clients with personalized fitness and health plans based on analysis of their DNA results.

“I am very proud of what we have achieved so far and even more excited about what the future holds with myDNA,” Wood told news.com.au.

Under the deal, Wood will become an investor in myDNA, with a five percent stake.

Since its launch 28 by Sam Wood in 2016, the program has attracted over 400,000 individual users and has partnered with the likes of Woolworths and Blackmores Vitamins.

Thanks to myDNA deal, Wood plans to further grow [and] Add amazing new technical features and personalize your software and application.

“I think that’s why we’ve been so successful, and myDNA, what we found really attractive is that extra level of personalization through genomics,” he told the Australian Financial Journal.

Denis Bastas, president of myDNA, told AFR that 28 custom-designed Sam Wood app and website was a big factor in the $71 million deal.

“Sam has garnered a great following, the platform itself is a beautiful user experience, and to be honest, from myDNA’s perspective, the attraction in acquiring his company was all the people who agreed with it,” Bastas said.

Wood made headlines earlier this year when he uploaded his side-by-side photos showing how he went from ‘dad’s body’ to the look of a bodybuilder in a couple of months.

The father of four explained that he gained weight in the lead up to the Christmas holidays and decided to follow his Sam Wood 28 program for fitness.

Online trolls were quick to accuse Wood of deliberately making himself bigger in the “before” photo by “pushing his stomach out” and arching his back.

Speaking about the backlash in an Instagram video days later, Wood said: “To the skeptics and haters, it’s all good I understand.

“The picture on the left is mine and it was taken in the last week of August last year. I don’t take my guts out. They were just outside and my situation was going through a lot of things.”

I am not sharing this as a marketing ploy. I’m sharing it to show that I’m real and I’ve struggled like so many others as many assume that as a fitness person I’m always in good shape.

The former reality star admitted he was nervous about posting such an unwanted photo of himself, but he knew it had to be done.

It was intimidating and confrontational to share an image that I hate to look at but once it appears, it actually gives incredibly powerful and liberating. It’s me. He said this is real.

Commenting on his body transformation website, Wood revealed that he decided to embark on his own eight-week challenge on September 1.

I made a decision and went for it and I can’t believe how much better I feel. Forget how I look. He wrote how I feel.

“[The benefits include] More energy, better mood, more confidence, better sleep, more productivity.

Wood said the eight-week challenge helped him out of the predicament.

I feel better mentally and physically in every way. You need a circuit breaker. You need to get out of a rut.

The 28 by Sam Wood program includes fun and challenging exercises, as well as recipes and meal plans to help people get back in shape.

Back in 2018, Wood invested $1 million in $28 for the Sam Wood program to make him an even bigger competitor in the fitness space.

The fitness mogul is married to Snezana Wood (née Markoski), whom he met on season three of The Bachelor in 2015.

The reality TV couple, who have been married for four years, welcomed their third daughter, Harper Jones, on May 4.

They are also parents to Charlie, 2, and Willow, 3.

Wood is stepfather to 16-year-old Eve, the daughter of Sneezana from a previous marriage.

Since discovering fame on The Bachelor, Wood has built a fortune close to $10 million, largely from a series of smart property investments in central Melbourne and the regional Victoria.

The businessman, who drives a $150,000 Mercedes G-Wagon, has built a real estate portfolio that includes his $4 million home in Elsternwick and a $3.6 million vacation home in Mount Martha.

The solid brick Victorian residence in the coveted suburb of Elsternwick was purchased in September 2018 for $3.3 million and features a whopping nine rooms in total, including four double bedrooms and a “spacious living area with outdoor dining.”

An hour away in picturesque Martha Mountain, the Wood family has invested in the perfect vacation on 2,440 square meters of land.

Wood bought the property in October 2020 for $2.7 million and its value has already risen to $3.6 million – a profit of nearly $1 million in just 15 months.

The Bay Road hotel is only a few minutes’ walk from the shops of Mt Martha Village and the South Beach Yacht Club, making it a prized possession for any real estate portfolio.

The four-bedroom home is the dream of entertaining and features a large family room, spacious lounge, dining room with gas fireplace and a well-equipped kitchen.

Wood entered the real estate market in 2014 when he purchased a two-bedroom unit of 1,728 square meters on Carnegie Cornang Road for $477,500.

The value of this property has now jumped to close to $600,000.

He has earned a Midas touch ever since. In 2017, Wood purchased a three-bedroom investment property in Broadford for $295,000 and has since watched it jump in value to nearly $500,000.

In 2018, while Wood acquired Elsternwick property, he also injected $531,000 into another investment property in Upwey.

This, like all of his other properties, continued to rise in value making Wood the undisputed financial king of the Bachelor franchise.