WatchBox Unveils Immersive Concept for New York Collector’s Lounge; Provides a roadmap for expansion into London and Shanghai

    The premium luxury watch platform to enter new markets and expand services in the major geographies of luxury collectibles

    PhiladelphiaAnd the 7 June 2022 /PRNewswire/ — WatchBox, the global leader in luxury collectible watches, today revealed designs for its New York Collector’s Lounge and provided a roadmap for its next expansion phase. As WatchBox enters its fifth year, it continues to grow its international footprint, opening in Zurich And the Riyadh In the first quarter of 2022, and announcing its expected presence in London And the Shanghai Within the next six months.

    WatchBox New York Collector lounge shows;  It is scheduled to open later this year.  Design Studio Mellon.

    WatchBox New York Collector lounge shows; It is scheduled to open later this year. Design Studio Mellon.

    “WatchBox’s expansion strategy targets regions with strong growth prospects for the luxury watch segment,” he said. Justin Reese, global CEO and co-founder of WatchBox. “We are excited to expand our physical footprint in United kingdom And the China, two of the five largest global watch markets, where we will offer curated inventory and a customer advisory model. Both London And the Shanghai We have strong local watch cultures, and as leading destinations for international business, we aspire to be a home away from home for watch collectors around the world.”

    Since its founding in 2017, WatchBox has developed a presence in United StateAnd the Hong KongAnd the SingaporeAnd the Switzerlandand the The Middle Eastwhere a joint venture with Ahmed Seddiqi & Sons established the company in Dubai And the Riyadh. The next phase of growth will bring the collectors’ lounge concept to major US markets.

    Designed by acclaimed design firm Studio Mellone, WatchBox cultivates a distinct experience through the vision of Andre Mellone. The Brazilian designer has earned a reputation for creating modern, elegant and inviting spaces; Notable projects include designs Tom BrownAnd the Carolina HerreraAnd the Jason Wu, and 25 floors of spa-like facilities on Park Row. Mellon’s WatchBox concept will come to life in New YorkAnd the MiamiAnd the Los AngelesAnd the Boca Raton. The New York Collector’s Lounge will be the company’s flagship, and is scheduled to open in the third quarter of 2022.

    Andre Mellon said, “The old concepts of retail, residential, and hospitality all merge into one. Shops look like homes; homes look like hotels… It’s all about warmth, excitement, and an appreciation for design.” “Spaces should be impactful and exciting, yet feel comfortable and have staying power.” On his inspiration for the WatchBox spaces, Mellon added: “I’ve always been a fan of aspects of design early on James Bond Movies. There is a wonderful, unconscious, subjective, and playful appeal to them that I felt fit perfectly into the concept of the WatchBox.”

    Mellon’s signature style will include 5,000 square feet of space on the fourth floor of the historic Fuller Building at 57The tenth Madison Avenue and Street downtown, Manhattan. The lounge will integrate the event space with private galleries, a boardroom, video and digital media studios, and a functional ‘watch lab’ where visitors can examine, learn and work with WatchBox’s dedicated advisory team as they explore the company’s curated watch collections. The opening will be accompanied by a vibrant agenda of events and programs later this year.

    “As we amplify the WatchBox experience globally, we are guided by a community-driven philosophy,” said Reese. “Our clients and client advisors are brought together by a shared passion for collecting and a fascination with horology. With André’s influence, we have sought to design immersive environments, combining retail and entertainment, personalized service, and social connectivity; and of course, watches will be the centerpiece of this experience.”

    The sites in Miami design area, Boca Raton Resort, spacious lounge, showroom and event space in West Hollywood It will open later this year.

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    WatchBox is the world’s leading platform for luxury collectible watches, founded in 2017 by Justin ReeseTai Liam Wei and Danny Goffberg. The company offers an eclectic selection of watches by the most popular watch brands as well as emerging independent watchmakers through a managed stock model, all of which are original and backed by a two-year worldwide warranty. Backed by trusted advisors, a dynamic media platform, digital infrastructure, and offices and showrooms around the world, WatchBox offers white glove service at scale to a vibrant global community of collectors. Learn more at

    Contact the press, Caroline Kalman Joffe | [email protected] | +1717951 2259

    WatchBox, the world's leading manufacturer of used luxury watches.

    WatchBox, the world’s leading manufacturer of used luxury watches.

    Source WatchBox